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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

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ADV @ UnderConsideration
ologie

Opinion BY Armin


Belk Flourishes

Belk Logo, Before and After

Originally established as the New York Racket in 1888 by William Henry Belk Monroe, North Carolina, today Belk is a department store with over 300 locations across sixteen southern U.S. states. As a privately held business, Belk has also stayed in the family with three Belk brothers currently occupying the CEO, CMO, and COO positions. This week, Belk announced a major redesign of their stores and everything within and around them, including, of course, the logo, replacing a 43-year-old logo. The identity has been designed by Columbus, OH-based Ologie.

Continue reading this entry



Entry Information

DATE: Oct.07.2010|POSTED BY: Armin|CATEGORY: Retailers | COMMENTS:

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