
Last October we reported on the new identity of OWN, the Oprah Winfrey Network. I closed the post with this: “As with most TV identity reveals, we will have to wait to see how it evolves and how it animates. Expect a follow-up post in January 2011.” So, as prognosticated, here is the follow-up, now that the channel has been on the air for a few days. Philadelphia-based Bigsmack was in charge of designing the on-air package for OWN.
POSTED BY: Armin
CATEGORY: Entertainment
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In January of 2008 the mother of all talk show hosts, Oprah Winfrey, announced she would be launching her own network debuting in 2009. “The new multi-platform media venture,” read an ancient press release, “will be designed to entertain, inform and inspire people to live their best lives.” Then 2009 and 2010 happened and the network did not launch. But for those who are patiently waiting to be inspired to live their best lives the wait is now almost over. The Oprah Winfrey Network (OWN) will launch in January of 2011, coinciding a little bit better with Oprah putting a lid on her talk show, which goes off the air in late 2011 after 25 years of televised emotional tugs. OWN is set to replace the Discovery Health Channel and will be owned 50/50 by Discovery Communication and Oprah’s production company Harpo. Earlier this month OWN unveiled its new look. For the third time.
POSTED BY: Armin
CATEGORY: Entertainment
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