A B-Side BY Armin

Winsor & Newton

About: (Est. 1832) “Winsor & Newton is the world’s leading brand of fine art materials and has developed an unrivaled reputation for quality, reliability and product innovation. We proudly maintain our pledge of manufacturing ‘The World’s Finest Artist’ Materials.’ We have built our reputation on the quality and reliability of our products, combined with continual product development, improvement and innovation. However, while keeping true to the principles laid down by William Winsor and Henry newton in the 1800’s we actively embrace new ideas, new technologies and search the world for the best raw materials available.”

Design by: Pearlfisher.

Ed.’s Notes: A nice update. Nothing too drastic. A handful of application images below (or after the jump).

Relevant links: Press Release.

Select quote: “The original marque was lost on an information heavy pack. We have strengthened the hierarchy and optimisation on pack by giving the brand a strong and central place at the top — with the logotype redrawn and reformatted. The Griffin has been redefined and removed from the holding device of the arch to give it more status and clarity as a true icon that has more synergy with the brand.”

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A B-Side BY Armin

Better Food Foundation

About: (Est. 2002 as the Jamie Oliver Foundation) “The mission of the Better Food Foundation is to educate and empower as many people as possible to love and enjoy good food. This means learning how to cook, understanding where food comes from, and recognizing the power it can have on our health, happiness, and even finances. We do this through teaching, training and employment, and also by making good clear information available to as many people as possible.”

Design by: Pearlfisher

Ed.’s Notes: Bigger view of the logo and “call to action” badges below (or after the jump).

Relevant links: Creative Review feature.

Selected quote: “We created an identity that could champion this important global fight,” explains Pearlfisher’s creative director Natalie Chung of the agency’s approach. “The megaphone icon is a universal call to action explicitly asking people to pay attention and be part of it,” she continues.

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Opinion BY Armin

Harrison’s Smile

Established this year, Harrison’s Fund is a new charity in the UK created to fight Duchenne Muscular Dystrophy — an affliction most common in boys who first show signs at toddler age and whose muscles will give in by the time they are teenagers or in their early twenties. The fund is named after the founders’ son, 5-year-old Harrison Smith, diagnosed in 2011. Their new logo was created by London-based Pearlfisher.

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A B-Side BY Armin

Help Remedies

Established in 2008, Help Remedies is a pharmaceutical company that produces and retails straightforward, well, remedies. Originally designed by Little Fury, the look of the packaging became pretty iconic for its simplicity. Pearlfisher has updated the look. “We have refined the identity and color-coded the embossed pill shape to make the overall brand architecture more visually strong and to give the brand better stand-out and immediacy of recognition. The design evolution dials up Help’s equities, creating an ownable secondary language through the pill iconography, that will be used across further brand touchpoints and communications.” See the full packaging line below (or after the jump).

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