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Opinion BY Armin


From Paper to Snooze

Ariva Logo, Before and After

A supplier of all kinds of papers, office supplies, and packaging solutions for businesses, Domtar Distribution Group, part of Domtar, was established in 2004 to encompass four different companies — RIS The Paper House, Buntin Reid The Paper House, JBR La Maison du Papier, and The Paper House — that had collectively been providing paper since 1843 in the U.S. and Canada. This past February they announced a name change to Ariva and a new logo. A slightly snoozy video on the home page, bottom left, explains the new name (something about “arriving” although not fully convincing) and gives you a look into the exciting world of paper distribution.

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Entry Information

DATE: May.25.2011|POSTED BY: Armin|CATEGORY: Corporate | COMMENTS:

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A B-Side BY Armin


Symantec

Symantec Logo, Before and After

In August 2010, Symantec announced it would acquire Verisign, known to the consumer as that little check mark at the bottom of a credit card online form that gives you relative peace of mind that some douchebag is not going to steal your info and go to the Bahamas. Symantec dropped its marble icon and adopted the pixelated checkmark.

Press release.

Thanks to Graham Lee for the tip.

Entry Information

DATE: Jan.06.2011|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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