Today we play two truths and a lie: without reading the text can you guess which Like today isn’t real/implemented? Regardless, all these share simple executions and bold lines. My favorite.
Launched in 2007 by Portugal Telecom, the largest telecommunications service provider in Portugal, MEO is a “triple-play” service provider that offers TV, internet, landline, and mobile phone. This month MEO introduced a new logo designed by Lisboa-based MyBrand (who also designed their previous logo) and tagline, “É Outra Vida” (Another Life).
The trend this week in work coming in from Singapore, Porto, and New York is subtle, luscious patterns and soft color palettes. Better get on the trend, y’all, before it gets tired.
IZI is a Portuguese home improvement store owned by PreBuild. In 2011 EuroRSCG rebranded IZI, now known as IZIBUILD. Prebuild’s Margarida Calvinho explains (as translated by Google) “the new graphic identity reinforces the strength, experience and credibility that characterized the group Prebuilt.”
Established in 1990, FADU (Federação Académica do Desporto Universitário, Academic Federation of University Sports in English) is an organization in Portugal focused on sports as a tool of educational development. It acts like a less carnivorous version of the NCAA by organizing events and enabling communication between higher education students, almost 7,000 of them, across all possible sports from soccer to basketball to chess to bridge among 25 total activities. A new identity has been created by Braga, Portugal-based Gen Design Studio.
Established in 1976, EDP (Energias de Portugal) is not just the largest electricity and energy company in Portugal but also a major player globally with presence in Spain, Brazil, and the U.S. with more than 12,000 employees worldwide. It’s also the third largest wind operator in the world. Last week EDP unveiled a new identity designed by Sagmeister Inc.
Established in 1989, Novabase is the leading company in IT services, consulting, and implementation. It has 2,000 employees and revenues of over 292 million Euros. A hybrid of companies like IBM, Accenture, and EDS as our Portuguese tipster explained. Self-admittedly “Big in Portugal, but small in the world” Novabase is looking to expand its presence and recognition around the world. This month they introduced a new identity designed by Lisboa-based Albuquerque.
What started as a company producing “decorative laminates” in 1959 in Portugal, Sonae is now one of the countries largest corporations with almost 40,000 employees that work in a mind-numbing range of sectors across various Sonae-owned customer-facing operations: from food retail, to pharmacies, to clothing, to consumer electronics, to managing shopping centers, to telecommunications, to real estate. Basically, it’s hard to throw a stone in Portugal and not hit something owned or operated by Sonae. This past February it launched a new identity created by Lisboa-based Ivity Brand Corp.