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prisa

Opinion BY Armin


Global Splat

PRISA Logo, Before and After

Founded in 1972, PRISA (Promotora de Informaciones, S.A — Information Promoter, Inc.) is “the world’s leading Spanish and Portuguese-language business group in the fields of education, information and entertainment.” Based in Madrid, Spain, PRISA is present in 22 countries and handles important publishing enterprises like El País, Spain’s leading general interest newspaper, and publishing houses Santillana and Alfaguara. Additionally, PRISA publishes major magazines like Rolling Stone and Cinemanía, runs over a dozen radio stations, and a handful of TV channels. Over the weekend, PRISA made the announcement that Liberty Acquisition Holdings, a New York-based investment company will provide $1.2 billion to the company and in return it will get majority ownership, helping PRISA come out of a $6.2 billion debt. Corporate rebrandings are perfect for signaling a positive outlook moving forward and PRISA has done just that.

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Entry Information

DATE: Nov.30.2010|POSTED BY: Armin|CATEGORY: Corporate | COMMENTS:

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