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Opinion BY Armin


The Beers’ New Emperors

Cuauhtémoc-Moctezuma Logo, Before and After

Established in 1890 with the launch of its first beer brand, Carta Blanca, Cuauhtémoc Moctezuma brewery is one of Mexico’s main breweries along with its competitor Grupo Modelo, makers of the famous Corona beer. Cuauhtémoc Moctezuma’s greatest hits include Tecate, Sol, Carta Blanca, and, probably the most well known in the U.S., Dos Equis (thank you most interesting man in the world). They also produce some of my favorite Mexican beers, Bohemia, Noche Buena, and Indio — as well as some undrinkable stuff like Coors Light and Tecate Light. To commemorate its 120th anniversary and its recent acquisition by Heineken International, Cuauhtémoc Moctezuma introduced a new logo.

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Entry Information

DATE: Nov.24.2010|POSTED BY: Armin|CATEGORY: Corporate | COMMENTS:

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