Opinion BY Armin

TeenNick: Less Kid, More Adult

Launched in 2002 as The N, TeenNick, as it was renamed in 2009, is part of the Nickelodeon family of channels geared towards, as its name implies, teenagers. With a mix of reruns and original programming, TeenNick reaches more than 71 million households. The new name was part of Nickelodeon’s large rebrand effort in 2009 with on-air graphics by loyalkaspar and now they are presenting an updated on-air look created by London-based Proud Creative.

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Opinion BY Armin

Portal On-Demand

Launched in 2006, BT Vision is an on-demand digital TV service available to broadband customers of BT, the London-based über telecommunications services company. BT Vision’s offerings are broken down by genre — Film, Music, TV, Kids, Sport, and others — and can be consumed through an unlimited package or at fifty pence (about US$0.80) a show. Despite having over 5.7 million broadband customers, only 575,000 are BT Vision subscribers. This past September, BT Vision introduced a new identity and on-air look designed by Proud Creative (identity) and ManvsMachine (on-air).

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Opinion BY Armin

Clear Channel International Leads the Way

Clear Channel International (CCI) boasts over half a million “different displays and sites across 30 countries in Europe and the Asia-Pacific region” where companies can advertise. This includes displays like billboards and street furniture as well as displays in airports and a myriad other environments. CCI employs 5,000 people across the world and is part of Clear Channel Outdoor Holdings, which in turn is part of Clear Channel Communications, the global media and entertainment conglomerate. So chances are, if you have looked up, down, left, or right anywhere in the world you have seen an out-of-home advertisement placed on a CCI or Clear Channel. CCI recently introduced a new identity, designed by London-based Proud Creative, that departs from the rest of the Clear Channel look.

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