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- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
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- The 2010 Brand New Awards / 2011, self-published.
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- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
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- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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A B-Side BY Armin
Lupus Foundation of America
About: (Est. 1977) “The Lupus Foundation of America is the only national force devoted to solving the mystery of lupus, one of the world’s cruelest, most unpredictable and devastating diseases, while giving caring support to those who suffer from its brutal impact.”
Design by: Siegelvision.
Ed.’s Notes: I get the concept, I just wish the execution were competent. The result is painfully amateurish.
Relevant links: Press release.
Select quote: “The organization’s new positioning strategy, messages, and tag line — Help Us Solve the Cruel Mystery — were created in collaboration with the New York branding team Siegelvision, headed by brand guru Alan Siegel. The riveting phrase “cruel mystery” inspired the Siegelvision team to create the new Lupus Foundation of America logo which features a strikingly positioned question mark in place of the letter “P” in the word lupus.”
Continue reading this entry
DATE: Nov.15.2012
POSTED BY: ArminCATEGORY: Non-Profit The B-Side COMMENTS:
TAGS: question, Sans Serif, uppercase,
Books about logo design, the designers that create them and the meaning of branding.
