Opinion BY Armin

Mall of America Gets Wrapped Up

Opened to the public in 1992 in the suburb of Bloomington in Minneapolis near the Twin Cities, the Mall of America (MOA) is he United States’ largest retail and entertainment complex as a 4.87 million square foot structure sitting in a plot of land 78 acres big — either 7 baseball stadiums or 32 Boeing 747s would fit inside. Attracting 42 million visitors annually, MOA houses 520 shops, an indoor amusement park with 27 rides, an indoor aquarium, a 14-screen movie theater, and even a chapel that weds over 300 couples every year. In other words: it’s big, it’s bombastic, and, um, it’s big. Yesterday, MOA introduced its new identity designed by Minneapolis-based Duffy & Partners.

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A B-Side BY Armin

Rockmelt

About: (Est. 2009) “Rockmelt is providing a fundamentally better Web experience by re-imagining the browser around how you use the internet today.”

Design by: N/A.

Ed.’s Notes: We covered Rockmelt’s logo back in 2011. I liked the end-of-the-world look to it. Bigger view of the logo below (or AtJ).

Relevant links: Detailed blog post from Rockmelt about the change.

Select quote: “The final concept started conceptually as a mobius strip, to represent the endless path you could take through the Internet. (Yes, we know a mobius strip is supposed to be connected, but that was gonna be really hard to pull off unless we changed our name to Bockmelt.)”

Thanks to Christopher Jones for the tip.

A B-Side BY Armin

Asian Paints

About: (Est. 1942) “Asian Paints is India’s largest paint solutions provider and Asia’s third largest paint company. Asian Paints operates in 17 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries.”

Design by: Fitch, Singapore

Ed.’s Notes: Weird picture of VP marketing Amit Syngle and actress Soha Ali Khan casually painting the new logo below (or after the jump).

Relevant links: Press Release. Story.

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Opinion BY Armin

Twisted Swisster

Established in 1931 SRG SSR is the Swiss public broadcasting responsible for overseeing the public service broadcast in radio, television, and online in all four official languages of Switzerland (German, French, Italian, and Romansh). Its French broadcaster, originally two separate entities — Radio Suisse Somande (RSR) and Télévision Suisse Romande (TSR) — have just merged into a single entity, Radio Télévision Suisse (RTS), and have introduced a new family of logos for its different channels across mediums, designed in-house.

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