Opinion BY Armin

Oklahoma Gets its Contemporary On

Established in 1989 in Oklahoma City, OK, as City Arts Center, the recently renamed Oklahoma Contemporary is a nonprofit organization that offers progressive and innovative art exhibits and “encourages artistic expression in all its forms through education and exhibitions.” Last week the organization announced its name change and introduced the new identity designed by Saffron.

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A B-Side BY Armin

Institute of Cancer Research

About: (Est. 1909) “The Institute of Cancer Research, London, is one of the world’s most influential cancer research institutes, […] ranked as the UK’s leading academic research centre, and leads the world at isolating cancer-related genes and discovering new targeted cancer drugs. […] As a college of the University of London, the ICR also provides postgraduate higher education of international distinction. It has charitable status and relies on support from partner organisations, charities and the general public.The ICR’s mission is to make the discoveries that defeat cancer.”

Design by: Saffron

Ed.’s Notes: Bigger view of the logo and some kind of logo sample sheet below (or after the jump). Logo inspired by the Fibonacci sequence.

Relevant links: Press Release. FAQs about the logo.

Selected quote: “A new logo features a series of coloured bars reminiscent of the bands on a gel, stained sections of chromosomes or drug capsules — representing the ICR’s research and the benefits it brings for patients. The bars increase in size in proportion to the mathematical Fibonacci sequence, combining with the optimistic colour palette to convey a sense of progress, discovery and innovation.”

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Opinion BY Armin

Infinite Weave

Established in 1994, Mobiltel, more commonly known as M-Tel (now just Mtel), is the largest telecommunications mobile company in Bulgaria. It now offers internet, cable, and home phone services to complement its mobile dominance and landscape ubiquity with 180 stores across the country. Earlier this month Mtel introduced a new identity designed by London-based Saffron.

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Opinion BY Armin

A1, Flexible Enough?

Established in 2010 from the merger of two popular telecommunication providers, A1 and Telekom Austria, A1 Telekom Austria is now the leading service provider in Austria with more than 5 million mobile and 2 million fixed-line subscribers and 9,700 employees. At the end of April they announced that the two consumer brands would merge into a single one under the A1 name and a new identity created by Saffron. A micro site introducing the new identity (with a brief movie) can be found here and a press release (PDF and in German) here.

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