
São Paulo is the largest city in Brazil and one of the most populated cities in the world with 10 million people in the city proper, being close to 19 million counting the surrounding metropolitan area, and it receives an additional 10 million visitors a year. All in all, lots of people in a city with lots to do and lots to see. This month the São Paulo Turismo agency introduced a new identity designed by Romulo Castillho to help propel the city forward with a unified message as it enters a busy decade with the World Cup and Summer Olympic Games. Ideafixa posted a detailed interview with Romulo and has a few more images.
POSTED BY: Armin
CATEGORY: Destinations
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