
In May of this year we reported on the drastic redesign of Seattle’s Best Coffee. Our super scientific polls revealed that out of 4,542 votes, 46% were of the opinion that such a big change was a bad move and 25% thought it was a smart one. In terms of execution, out of 4,524 votes, 35% thought the execution was bad and 24% great. The pendulum certainly swings to the negative but not too heavily. A big part of their relaunch was the notion of making coffee consumption simpler and more accessible, whether it was getting SBC at a vending machine, from Burger King, or movie theaters. At the grocery store, SBC is simplifying the selection process with a new packaging system based on levels, announced yesterday.
POSTED BY: Armin
CATEGORY: Consumer products
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