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seattle's best coffee

Follow-Up BY Armin


Follow-up: Seattle’s Best Coffee

Seattle's Best Logo Packaging

In May of this year we reported on the drastic redesign of Seattle’s Best Coffee. Our super scientific polls revealed that out of 4,542 votes, 46% were of the opinion that such a big change was a bad move and 25% thought it was a smart one. In terms of execution, out of 4,524 votes, 35% thought the execution was bad and 24% great. The pendulum certainly swings to the negative but not too heavily. A big part of their relaunch was the notion of making coffee consumption simpler and more accessible, whether it was getting SBC at a vending machine, from Burger King, or movie theaters. At the grocery store, SBC is simplifying the selection process with a new packaging system based on levels, announced yesterday.

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Entry Information

DATE: Dec.01.2010|POSTED BY: Armin|CATEGORY: Consumer products | COMMENTS:

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