A B-Side BY Armin

Winsor & Newton

About: (Est. 1832) “Winsor & Newton is the world’s leading brand of fine art materials and has developed an unrivaled reputation for quality, reliability and product innovation. We proudly maintain our pledge of manufacturing ‘The World’s Finest Artist’ Materials.’ We have built our reputation on the quality and reliability of our products, combined with continual product development, improvement and innovation. However, while keeping true to the principles laid down by William Winsor and Henry newton in the 1800’s we actively embrace new ideas, new technologies and search the world for the best raw materials available.”

Design by: Pearlfisher.

Ed.’s Notes: A nice update. Nothing too drastic. A handful of application images below (or after the jump).

Relevant links: Press Release.

Select quote: “The original marque was lost on an information heavy pack. We have strengthened the hierarchy and optimisation on pack by giving the brand a strong and central place at the top — with the logotype redrawn and reformatted. The Griffin has been redefined and removed from the holding device of the arch to give it more status and clarity as a true icon that has more synergy with the brand.”

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A B-Side BY Armin

Emma

About: (Est. 2003) “Emma is a web-based email marketing service helping more than 40,000 customers manage their online communication efforts. With sophisticated design, easy-to-use features and stellar customer support, it’s the easiest way to create, send and track stylish email newsletters and campaigns.”

Design by: In-house (Chris Korbey, Creative Director).

Ed.’s Notes: Sexy librarian, anyone? Logo variations below (or after the jump).

Relevant links: Emma blog.

Provided quote: “The new logo is simpler, more modern and more flexible, but the real story is in the wordmark. Emma is dedicated to great design — even within the tight parameters of HTML for email. One of email’s biggest restrictions is a limited choice of typefaces. Web fonts don’t work with email, so you’re beholden to system fonts. With that in mind, we created the new wordmark from Georgia Bold Italic, which every Emma user has access to. The letterforms were customized to marry with the new Emma face, but the logo pays homage to our customers.”

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Opinion BY Armin

Oklahoma City University

About: (Est. 1904) “Oklahoma City University is a coeducational, urban private university located in Oklahoma City, in the Uptown district. The university is affiliated with the United Methodist Church and offers a wide variety of degrees in the liberal arts, fine arts, sciences and business. The only Oklahoma institution listed in the top tier of the regional, master’s-level university category by U.S. News and World Report, Oklahoma City University is also listed in Forbes’ “Best Christian Colleges” & “100 Best College Buys.”“

Design by: Pentagram (DJ Stout, Austin).

Ed.’s Notes: It’s definitely an improvement but it’s hard to associate that kind of star drawing with higher education than Hollywood/Entertainment industry. Type is super pretty though. A few application image below (or after the jump) and more at the link.

Relevant links: Pentagram case study.

Select quote: “Before Stout and Delgado redesigned it, OCU’s primary logo featured a silhouetted likeness of the university’s iconic Gold Star Tower, a 286-foot red brick tower built in 1953 to honor Methodists who died in World War II. The tower, an Oklahoma City landmark located prominently in the center of campus, is topped off with a 200-pound star positioned at the end of a long pole like a star on a Christmas tree. ‘OCU’s sports teams are called The Stars after the Gold Star Tower, and many of the university’s celebrity alumni, like the Tony Award-winning Kristin Chenoweth, are singers and dancers and ‘stars’ of the stage,’ says Stout. ‘So it only seemed natural to turn their static star into a dancing star, with just a hint of the long pole it’s attached to at the top of that building.’”

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A B-Side BY Armin

The Ringling

About: (Est. 1927) “The John and Mable Ringling Museum of Art [now just The Ringling] is the state art museum of Florida, located in Sarasota, Florida.Florida State University assumed governance of the Museum in 2000. [It] offers twenty-one galleries [and] more than 150,000 square feet have been added to the campus, which includes the art museum, circus museum, and Ca’ d’Zan, the Ringlings’ mansion, which has been restored, along with the historic Asolo Theater. New additions to the campus include the Visitor’s Pavilion, the Education, Library, and Conservation Complex, the Tibbals Learning Center complete with a miniature circus, and the Searing Wing, a 30,000-square-foot (2,800 m2) gallery for special exhibitions attached to the art museum.” (Source: Wikipedia)}

Design by: Wordlstudio.

Ed.’s Notes: This is exceedingly lame. Bigger view of the logo and how the logo works as sub-brands below (or after the jump).

Relevant links: Ringling “Our New Brand” page. Arts Sarasota story

Select quote: “The Ringling’s new brand identity captures the richness and diversity of its venues, collections and programs, as well as inspires curiosity and engagement from its visitors, members and community. It enhances the Ringling’s role as the cultural heart of Sarasota, the State Art Museum of Florida and one of the finest museums in the United States.”

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A B-Side BY Armin

Louisville Slugger

About: (Est. 1894) “Louisville Slugger is synonymous with baseball and softball. It is the leading brand in diamond sports. The company makes the #1 Bat in Major League Baseball, bats that are swung by the best of the best - Derek Jeter, Josh Hamilton, Joey Votto, Curtis Granderson and David Wright, among hundreds of other current MLB stars. […] Louisville Slugger also makes industry-leading equipment for youth, high school and college players. It sponsors top-level NCAA Division 1 baseball programs, including the 2012 National Champion Arizona Wildcats.”

Design by: N/A

Ed.’s Notes: Kind of terrible. The logo is now stuck in the 1980s, early 1990s. If they had just let it be another ten years it would be all retro and stuff, even with how mangled that old typography was. Bigger view, and a shot of the logo on bats below (or after the jump).

Relevant links: WFPL story

Select quote: “Hillerich and Bradsby Company Vice-President of Marketing Kyle Schlegel says this is the first new look for the logo since 1980.

‘What we’ve tried to do is hold true to those pieces of the mark that really speak to the legacy, so the oval is still there but we wanted to introduce a lot of new modern elements to it that allow the brand to really come into the present day,’ he said.”

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Opinion by Paul Vickers Posted BY Brand New

Bonjour Mon’op

Established in 1932, Monoprix is an mid/upper-market department store and convenience store chain in France with a turnover in excess of 3.3 billion euros through 400 stores — many of them Monoprix proper but there are also smaller specialty stores called Monop’, Monop’ Beauty, Monop’ Daily, and Monop’ Station. An institution, Monoprix has traded under the “M” in a red lozenge symbol and a classic serifed uppercase typestyle for over 80 years. A new identity by British design agency Lewis Moberly was launched earlier this month. A comprehensive PDF covers all the changes, from the logo to the store to the uniforms and more.

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Opinion BY Armin

Blackletter by the Bay

Established in 1670 — making it North America’s “longest continually operated company” — Hudson’s Bay Company (HBC) is the parent company of one of Canada’s most recognizable and visited department stores, Hudson’s Bay, with 90 locations across the country, known and identified simply as The Bay since 1965. In 2008, HBC was acquired by U.S. private equity firm, NRDC Equity Partners, owner of department store Lord & Taylor. Although the new wordmark for Hudson’s Bay has been circulating since late last year, last week HBC officially announced that the department store would change its name from The Bay (La Baie in French) to Hudson’s Bay (La Baie d’Hudson) and confirmed the new wordmark designed by New York-based Lipman as well as a revival of its original coat of arms drawn by Canadian scratchboard artist Mark Summers.

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Opinion BY Armin

Brighton’s D and F: Anything but Fail

Originally built as the stables and riding house of the Prince of Wales in 1803, the Brighton Dome in Brighton, England — dubbed “city on the edge” — is one of the premier performance venues in the UK, hosting “over 600 events spanning music, theatre, dance, comedy, literature, spoken word, visual arts, film, digital and more.” Brighton Dome consists of three separate spaces: The main Concert Hall, the Corn Exchange, and the Studio Theatre. The Dome and its venues, along with multiple others, and the city of Brighton have been host, since 1967, to the Brighton Festival, a “three week celebration of music, theatre, dance, circus, art and film.” These two entities have been given a new, cohesive identity by London-based johnsonbanks, who explain that the Dome “has always struggled to clearly identify itself, even to the local arts community” and that “each of its constituent parts and multiple venues tended to act independently of each other across 11 months of yearly programming,” while the Festival has undergone an identity redesign each year.

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A B-Side BY Armin

Ms. Foundation for Women

About: (Est. 1973) “The Ms. Foundation for Women fights to eliminate barriers for every woman in the U.S. For 40 years, we have worked tirelessly to secure women’s rights and freedoms with a special commitment to building the power of low-income, immigrant and women of color. At our core, we are advocates giving a voice to women to elevate their most pressing issues. We’re continually investing funds, time, expertise and training in more than 100 trailblazing organizations nationwide to secure a better future for ourselves, our families and our communities.”

Design by: Sullivan.

Ed.’s Notes: Nice double use of the “M” as “W”. Bigger view of the logo and sample applications below (or after the jump).

Relevant links: N/A.

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A B-Side BY Armin

WSJ Magazine

About: (Est. 2008) “WSJ Magazine features the business of luxury and discerning lifestyle content. It is relevant to the [Wall Street] Journal’s readers, who are the world’s most powerful and influential consumers. It acts as an escape and inspiration for their diverse and sophisticated lives. Reaching the largest number of affluent consumers globally, WSJ. Magazine is the World’s Largest Luxury Magazine.”

Design by: In-house.

Ed.’s Notes: Not as famous as the recently B-Sided T magazine but in the same magazine-inside-a-newspaper realm, here is the Wall Street Journal’s own redesign. Magazine covers below (or after the jump).

Relevant links: News story about the new direction of the magazine under the direction of Kristina O’Neill.

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A B-Side BY Armin

Ef-Sharp

About: F# (or Ef-Sharp) “connects brands to consumers through the power of music in purposeful ads on social media platforms such as Spotify and Facebook. F# has worked with leading Fortune 500 brands to deliver some of the highest engagement rates in the industry. Brands and agencies choose F# because we design ads differently. We think banner ads suck. And, that the consumer is entitled to rewarding, content-enriched experiences from brands. Our platform provides brand-supported experiences that reward consumers.”

Design by: SquatDesign.

Ed.’s Notes: Never thought I would see a ligature involving the # symbol, and I like it! Sample applications below (or after the jump) and more images at the link.

Relevant links: SquatDesign project page.

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A B-Side BY Armin

Wiley

About: (Est. 1807) John Wiley & Sons, Inc. “is a global provider of content and content-enabled workflow solutions in areas of scientific, technical, medical, and scholarly research; professional development; and education. Our core businesses produce scientific, technical, medical, and scholarly journals, reference works, books, database services, and advertising; professional books, subscription products, certification and training services and online applications; and education content and services including integrated online teaching and learning resources for undergraduate and graduate students and lifelong learners. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia.”

Design by: N/A.

Ed.’s Notes: Nice update, wish there was more to this story. Bigger view of the logo below (or after the jump).

Relevant links: N/A.

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A B-Side BY Armin

The City of St. Augustine

About: St. Augustine is a city in the northeastern region of the U.S. state of Florida. Founded in September 1565 it is the second oldest continuously occupied European-established city and port in the continental United States. St. Augustine lies in a region of Florida known as “The First Coast”, which extends from Amelia Island in the north to Jacksonville, St. Augustine, and Palm Coast in the south. According to the 2010 census, the city population was 12,975. St. Augustine is the headquarters for the Florida National Guard. (Source, modified: Wikipedia)

Design by: We are Charette.

Ed.’s Notes: Y’all will be happy to know the design firm is located in St. Augustine. Bigger view of the logo and the icon below (or after the jump)

Relevant links: St. Augustine’s 450th year celebration site.

Provided quote:“The mark we designed combines the profile of the Castillo de San Marcos with a representation of water, and the colors reflect both our Spanish heritage (in earthy terra cotta oranges and vibrant reds) and our maritime history (in a regal blue). The typography feels both historic and humanistic.”

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Opinion BY Armin

Brazil Foods Means Business

No big projects to start off the week, so we’ll turn to Brazil to get Monday started and perhaps continue with a few simple, logo-only reviews this week. Established in 2009 with the merger of Perdigão (est. 1934) and Sadia (est. 1944), BRF (originally BRF Brasil Foods) is one of the world’s largest food companies managing some of the most popular consumer product brands in Brazil like the previously eponymous Perdigao and Sadia, and Batavo, Elege, and Qualy. BRF operates over 50 production facilities and distribution centers and employs more than 115,000 people. This past January they introduced a new identity designed by Interbrand and A10, the latter responsible for BRF’s previous identity.

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A B-Side BY Armin

Langenscheidt

About: (Est. 1856) “Langenscheidt is a privately held German publishing company, specialising in language resource literature. As well as producing monolingual dictionaries, Langenscheidt also produces bilingual dictionaries and travel phrase-books, as well as maps and atlases.” (Source: Wikipedia)

Design by: KW43 Branddesign.

Ed.’s Notes: Now that is how you build a logo with structure (below or after the jump). German engineering at its best!

Relevant links: Exclusive images at Corporate Identity Portal.

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Opinion BY Armin

If the Mountain won’t Come to Muhammad then it Must go to the Mount Sinai Logo

Established in 1852, the Mount Sinai Hospital is one of the most well-known hospitals in the United States, ranking continually as one of the top in U.S. News & World Report and countless other lists. Also one of the largest teaching hospitals, Mount Sinai saw nearly 60,000 inpatients and approximately 560,000 outpatient visits last year. Together with the Icahn School of Medicine at Mount Sinai, established in 1968 and one of the leading medical schools in the country, they form the Mount Sinai Medical Center. Last week, the Center introduced a new identity with a logo designed by Siegel+Gale and its implementation by Infinia Group.

Update May 8, 2013: This post has been updated with application images provided by Infinia Group.

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Opinion BY Armin

Stanford Gets Classier

Established in 1891, Stanford is one of the most prominent universities in the United States. Currently, 6,927 undergraduate and 8,871 graduate students are enrolled and taught by 1,995 faculty members, which at the moment include 19 Nobel laureates, 4 Pulitzer Prize winners, 24 MacArthur Fellows. Its proximity to Silicon Valley has made it a breeding ground for nerds of all kinds, some of whom have grown up to be millionaire nerds (i.e., Google founders Larry Page and Sergey Brin). Without any fanfare, Stanford has recently updated its “signature” (or wordmark) while maintaining all the other symbols and emblems — the Block “S”, the Block “S” with Tree, and the University Seal — intact. A comprehensive identity section on their website covers the identity system in detail and the bulk of their online presence has converted to the new signature and web fonts while others catch up.

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Opinion BY Armin

Weve Drinks your Milkshake and Eats your Apostrophe

Launched this month, Weve is a joint venture between the (also newly launched) EE, Telefonica UK (O2), and Vodafone UK — the three largest mobile network operators in the UK that together account for 80% of its mobile customers. Weve is meant to “create and accelerate the development of mobile marketing and wallet services” and provide “the ability for advertisers, retailers, banks and many other organisations to connect to a large-scale mobile commerce platform via a consistent set of technologies and standards, without having to duplicate effort.” In other words, as I understand it, it’s a fancy way of easing the process for the three mobile providers to monetize their platforms. The name is explained in the tagline, “Weve joined up mobile”, as in “we’ve” as in “weve”. Clever, but a little odd. The new name and identity have been created by London-based SomeOne.

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A B-Side BY Armin

Say Media

About: (Est. 1988) “Say Media is a digital publishing company that creates amazing media brands. Through its technology platform and media services, Say Media enables its portfolio of independent content creators to build passionate communities around key consumer interest areas such as Style, Living, Food and Tech. The company provides simple and accountable ways for the world’s top brands to engage with these passionate audiences, at scale, with a reach of more than 400 million people around the world.”

Design by: In-house

Ed.’s Notes: This is a really nice wordmark. Simple and clever. Plus: it’s a serif typeface; we rarely see those anymore. Making-of video about the logo below (or after the jump).

Relevant links: N/A.

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Opinion BY Christian Palino

Perot Museum Hoists Brackets

Established in 2006 in Dallas, TX, the Museum of Nature & Science is the sum of The Dallas Museum of Natural History, The Science Place, and the Dallas Children’s Museum that came together that year. In January of 2013, the museum will be relocated to a new building and be renamed as the Perot Museum of Nature and Science. The new identity, inspired by Morphosis Architects’ cube-shaped building, was designed by Pentagram partners DJ Stout and Michael Bierut.

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