First opened in 1958, Little Chef is a chain of restaurants found along the highways and “A roads” in the UK. Currently operating 162 locations, Little Chef boasts of serving 10 million cups of tea, 12 million rashers of bacon, 10 million eggs, and 13 million sausages each year. At Little Chef you can sit down and order food, or take food to go, or just buy stuff. Sounds like a combination of Canada’s Tim Hortons and the US’s IHOP and 7-Eleven. Little Chef has just undergone a big revitalization of its identity, designed by London-based venturethree, and its restaurant design by Ab Rogers Design.
Since 1932, Papaya King has delivered sweet/savory subsistence in New York City. Somehow, after 68 years, the brand has resisted gentrification. While it feels like this institution has been franchised onto every block, in reality there are only several official locations which are in ferocious competition with other namesake brands who all aim to corner the hot dog culinary category including Gray’s Papaya and Nathan’s, (not to mention street vendors or the Shake Shack.) In this update, designer Joe Guzman at Skaggs Design has embraced the existing vernacular of “organized chaos” and built a system to deliver a consistent experience on packaging, signage, and online.