Established in 1971, Shaw Communications is a Canadian communications and media company that provides broadband cable television, Internet, home phone, telecommunications services, and satellite direct-to-home services to over 3.4 million customers combined. They also operate 18 specialty networks, including HGTV Canada, Food Network Canada, HISTORY and Showcase. As I think I understand it, Shaw ranks fourth in the telecom business in Canada behind giants Bell, Rogers, and Telus, all of whom have very strong presence so Shaw needs any help it can get to get chosen by customers. Yesterday, they introduced a refreshed logo, a new tagline — “You won’t miss a thing.” — new national TV commercial by Vancouver-based Rethink, and a couple of new mascots, Bit and Bud.
About: (Est. 2010) “Silipint offers simple innovative products within a culture that is dedicated to exceptional service and our partners. Providing semi-rigid silicone drinkware through a process aimed at brand growth and profitability.”
Design by: Brand Navigation.
Ed.’s Notes: Dude, it’s a squishy pint glass! See proof below (or after the jump).
Relevant links: Brand Navigation Case Study.
Established in 1902, Deutschen Tennis Bundes (DTB for short, German Tennis Federation for English) is the governing body of tennis federations and clubs in Germany, with more than 1,800,000 members. A new logo was introduced this month. Not clear if the smile was intentional or if it’s meant to be a tennis ball. More at Das Design Tagebuch, translate if needed.
Established this year, Harrison’s Fund is a new charity in the UK created to fight Duchenne Muscular Dystrophy — an affliction most common in boys who first show signs at toddler age and whose muscles will give in by the time they are teenagers or in their early twenties. The fund is named after the founders’ son, 5-year-old Harrison Smith, diagnosed in 2011. Their new logo was created by London-based Pearlfisher.