Opinion BY Armin

Weve Drinks your Milkshake and Eats your Apostrophe

Launched this month, Weve is a joint venture between the (also newly launched) EE, Telefonica UK (O2), and Vodafone UK — the three largest mobile network operators in the UK that together account for 80% of its mobile customers. Weve is meant to “create and accelerate the development of mobile marketing and wallet services” and provide “the ability for advertisers, retailers, banks and many other organisations to connect to a large-scale mobile commerce platform via a consistent set of technologies and standards, without having to duplicate effort.” In other words, as I understand it, it’s a fancy way of easing the process for the three mobile providers to monetize their platforms. The name is explained in the tagline, “Weve joined up mobile”, as in “we’ve” as in “weve”. Clever, but a little odd. The new name and identity have been created by London-based SomeOne.

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Opinion BY Armin

A Vortex of Groovy

Located in London’s Islington neighborhood and housed in an 18,000-square-foot Victorian property that was, in 1855, a post office and, later in 1911, a cinema, The Halcyon is a new retail development that will be “highlighting the best of British retail, creativity and artisan dining,” and will include a restaurant (The Thunderbolt), bar (The Sundower), artisan food hall, gallery, and a coffee house. The Halcyon’s identity has been designed by London-based SomeOne.

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Opinion BY Armin

V Marks the Spot

Located in Central London, the Victoria district is a high traffic area thanks to Victoria Station, a complex that serves the Underground, railway, and buses, with more than 100 million passengers going through every year. Victoria also includes Tate Britain, Buckingham Palace and three Royal Parks, but unlike other districts like The City, Soho, or the South Bank, Victoria doesn’t quite have a defined personality. Land Securities, the largest commercial property company in the UK that develops and manages high-end office, retail, and residential space and has many properties in Victoria is looking to establish an identity for the district, which has been designed by London-based SomeOne.

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Opinion BY Armin

Tu, Me, and Everyone We Know

As part of Telefonica — one of the world’s largest providers of broadband and telecommunications services, with main operations in Spain — Telefonica Digital is a global business division of its parent company with the mission to “seize the opportunities within the digital world and deliver new growth for Telefonica.” Last week Telefonica Digital introduced TU — Spanish for “You” — a ” new umbrella brand for its direct to consumer services” and has launched its first product, TU Me, a free global communications mobile app, that puts all calls, texts, shared photos, etc. into one simple timeline and as long as you are on Wi-Fi or using your data plan you can use it wherever you are. The naming, identity, and visual system for TU and TU Me have been developed by London-based SomeOne.

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A B-Side BY Armin

The Torch Doha

Measuring almost 1,000 feet high, the The Torch Doha is a luxury hotel in Qatar with 167 rooms. Its identity has been designed by London-based SomeOne. Some applications below (or after the jump).

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Opinion BY Armin

Splashy Museum

Established in 1937, the National Maritime Museum (NMN) in Greenwich, England is one of the largest museums in the world on this theme and one of the most popular attractions in the UK. Along with the NMN sit the The Royal Observatory, which happens to the epicenter of Greenwich Mean Time (GMT), and The Queen’s House, the birthplace of British architectural Classicism. Today, NMN is launching a new identity for all of its attractions, designed by London-based Someone.

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Opinion BY Clinton Duncan

Eurostar Sculpts New Logo

Launched in 1994 Eurostar was, until recently a tri-nation collaboration between Britain, Belgium and France, aimed at moving people quickly on trains, often at speeds up to 300 kilometers per hour, and in a tunnel 120 meters under the surface of the freezing cold English channel. Yep, we’re using metrics for this review people. With a re-structuring of corporate management, and consolidation to one entity based in London, Eurostar sought to rebrand and engaged the services of SomeOne. You can see a video summary of the brand at SomeOne’s project page here.

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Opinion BY Armin

A More Royal Royal Opera House

Nestled in bustling Covent Garden, the Royal Opera House is home to The Royal Opera, The Royal Ballet and the Orchestra of the Royal Opera House. In its third structural incarnation since 1732 — two previous buildings were burned in fires in 1808 and 1856 — the Royal Opera House is a preeminent international performing arts venue but, unfortunately, the same couldn’t be said of its crest, which looks like it has survived its own set of fires.

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