
Some really thoughtful ideas today along with strong executions from Paris via London, Australia, and South Africa.
POSTED BY: Armin
CATEGORY: Friday Likes
COMMENTS:

Established in 1983, Mediclinic is the largest private healthcare provider in South Africa. They have recently undergone an identity update which can be read about here.
Thanks to Shanaé Lackay for the tip.
POSTED BY: Cole Baldwin
CATEGORY: Health The B-Side
COMMENTS:

Last month, Telkom, the state-owned provider of landline phone services in South Africa, introduced a new mobile service that is only the fourth brand to enter the market — behind Cell C (which we covered in August), Vodacom, and MTN. To introduce the new service Telkom worked with McCann Erickson, who created a pre-launch campaign that inundated the public with cryptic and playful billboards and print advertisements with the word “Heita” (South African slang for “hi”), rendered all in black-and-white with the exception of a pink dot. The pre-launch campaign served to introduce the correct pronunciation of the new provider, 8.ta.
POSTED BY: Armin
CATEGORY: Telecom
COMMENTS: