Established publicly in 1949 with the launch of its first model, the Saab 92, Saab Automobile AB is a Swedish car manufacturer with a strong history of safe, sturdy, well-performing cars — unfortunately the same can’t be said for the stability and continuity of those cars’ parent company. Read on for the soap opera-ish story.
Established in 1973, Hemtex is the leading store of home textile products in the Nordic region with 189 stores in Sweden (where it has the most at 143), Finland, Denmark, Norway and Estonia. Hemtex produces, designs, and/or commissions most of its products, while others are carefully selected from existing inventory. Its range spans everything from towels, to pillows, to curtains in playfully minimalist patterns and simple color palettes. Hemtex recently introduced a new identity designed by Stockholm Design Lab.