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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

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ADV @ UnderConsideration
strohl

Opinion BY Armin


Winged Tiger on the Loose

Smith Electric Vehicles Logo, Before and After

Established in 1920 in the UK, where their first vehicles were “milk floats” deployed by dairies for deliveries in London, Smith Electric Vehicles is one of the leading manufacturers and marketers of zero-emission commercial electric vehicles, specializing in trucks for corporate fleets to companies like PepsiCo’s Frito-Lay division, Coca-Cola, and Staples. Smith was launched in the US in 2008 and in 2011 the American corporation purchased the UK parent company and in order to establish a consistent global brand, Smith introduced a new identity in November, designed by San Francisco, CA-based Strohl.

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Entry Information

DATE: Feb.13.2012|POSTED BY: Armin|CATEGORY: Transportation | COMMENTS:

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