A B-Side BY Armin

Accuweather

About: (Est. 1962) “AccuWeather is the World’s Weather Authority. They provide local forecasts for everywhere in the United States and over two million locations worldwide. They also provide products and services to more than 175,000 paying customers in media, business, government and institutions. AccuWeather headquarters are in State College, PA, home to the greatest number of forecast meteorologists in one location anywhere in the world.”

Ed.’s Notes: Forecast for this new logo: sunny!

Relevant links: Accuweather press release.

Select quote: “The updated identity system prominently features a sun icon along with the ‘AccuWeather’ name appearing in a warm orange tone. Orange was chosen as the new corporate color after extensive international research on color usage and meanings in various cultures. The orange tone is meant to reflect warmth, friendliness, and trust.”

Thanks to James I. Bowie for the tip.

Opinion BY Armin

Leaky Dolphins

Established in 1966, the Miami Dolphins are part of the East Division of the American Football Conference in the National Football League (NFL) and are based in sunny Miami, FL. The Dolphins have won two Super Bowls, both in the early 1970s, and are the only team to have won all games in a single season but are best known for having Dan Marino as a QB for many years. Lately, not much has been noteworthy to the Dolphins until last December when a sketch of their new logo was leaked and then again in early March when another version was leaked until it was confirmed in late March that, indeed, a new logo was being introduced and unless they are leaked beforehand, new uniforms are set to appear later in April.

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Opinion BY Armin

Sun Rises in Hillshire

Established in 1939, Sara Lee Corporation is a global manufacturer and marketer of consumer brands that span coffee, tea, and meats and include the eponymous Sara Lee (deli and desserts), Jimmy Dean, Douwe Egberts, and Hillshire Farms. Earlier this month Sara Lee announced that it would be splitting the company into two “pure-play” companies — each focusing on a single category of products — the first to be renamed Hillshire Brands taking over the North America production of meat-centric food products and foodservice operations while D.E MASTER BLENDERS 1753 (all caps!) will focus on international coffee and tea. The focus of this post is on Hillshire Brands; logo for D.E is noted for reference at the end of the post. The new logo was designed by Minneapolis, MN-based Duffy & Partners.

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