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taiwan

Opinion BY Armin


Taiwan, a Heartfelt Destination

Taiwan Logo, Before and After

I have never been to Taiwan so you will be spared of any personal recollections today. Located in Eastern Asia, Taiwan is a small island that the Central Intelligence Agency compares in size to the combined square milage of the states of Delaware and Maryland — while there is a combined 6 million people in those two, there are 23 million people in Taiwan. In 2010, Taiwan reportedly had 5 million visitors but it seems they want more. Earlier this month, the Taiwan Tourism Bureau introduced a new identity, designed by London-based Winkreative (the brand agency of Monocle’s Tyler Brûlé), and a new slogan that replaces the awkward sounding “Taiwan, Touch Your Heart” for “Taiwan — The Heart of Asia.”

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Entry Information

DATE: Feb.22.2011|POSTED BY: Armin|CATEGORY: Destinations | COMMENTS:

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