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Opinion BY Armin


Runa Gonna Get You Going

Runa Logo, Before and After

Established in 2009, Runa is a small Brooklyn, NY-based company with an additional staff of 30 employees in Ecuador where they work with over 600 farmers who grow and harvest guayasa (pronounced gwhy-you-sa), a native Amazonian tree leaf that contains more caffeine than typical teas but less than coffee and also features some other natural stimulants that boost energy. Runa, the first beverage company in North America to sell guayusa, then produces tea products sold at Whole Foods and other specialty stores. It began with loose leaf and boxed tea bag options but is now launching its first line of bottled guayusa that enters a crowded marketplace of tea and energy drinks. In March, Runa introduced a new logo and unveiled the packaging designed by New York-based Mucca Design.

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Entry Information

DATE: Apr.11.2012|POSTED BY: Armin|CATEGORY: Consumer products | COMMENTS:

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