Launched last week, Sugarpova is a new line of twelve premium gummy candies in different, self-described “fun, unexpected” types and shapes imagined and “sold” by tennis superstar Maria Sharapova — hence, the product’s name — who is not just one of the great women tennis players of our time winning 27 WTA singles titles that include four Grand Slam singles titles but, at 25 years old, she is also a very astute business person, ranking 26 in Forbes’ World’s Highest Paid Athletes list that shows that $22 million of her total $27.9M earnings to date come from endorsements. Sugarpova will be sold at fashion store Henri Bendel in New York, available at hotel minibars, and at their own website. The new logo and packaging was designed by Brooklyn, NY-based Red Antler.
A sandwich of restaurants with a delicious tennis feeling in this edition of Friday Links.
Established in 1902, Deutschen Tennis Bundes (DTB for short, German Tennis Federation for English) is the governing body of tennis federations and clubs in Germany, with more than 1,800,000 members. A new logo was introduced this month. Not clear if the smile was intentional or if it’s meant to be a tennis ball. More at Das Design Tagebuch, translate if needed.
Once again, beer makes an appearance, accompanied by the logo for a tennis player and a serious NGO.
WTA, the Women’s Tennis Association, is the principal organizer of women’s professional tennis, the WNBA of the tennis world. It consists of 2,225 athletes, representing 91 nations, competing for more than $86 million in prize money. The new identity is meant to symbolize the modernization of the organization, and will be showcased throughout its 53 annual events and four Grand Slams in a wide variety of media. WTA recently unveiled its new identity, created by Chermayeff & Geismar