Opinion BY Armin

Red Mild Chili Peppers

First opened in 1975 in Dallas, TX, Chili’s Grill & Bar is a casual dining restaurant chain serving what it calls “a variety of Southwestern-inspired, classic American and international tastes” in over 1,500 locations, the majority in the U.S. but with presence in 32 countries. For those who’ve never been into a Chili’s here are the highlights: big menu with lots of times, mediocre to bad food, watered down beer on tap, bad decoration that doesn’t go the full monty with tchotchkes a la TGI, and that’s about it. As far back as October of 2011, a new logo was slowly introduced by Chili’s — which means that I am painfully behind on this one, but better late than never — and in the last eight months about a hundred of the locations have undergone a major remodel with new exteriors and interiors, designed by San Francisco, CA-based Tesser.

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A B-Side BY Armin

Del Taco

First opened in 1964, Del Taco is a fast food chain of Mexican-ish offerings, with 525 restaurants in 17 states. With the launch of a few prototype stores, a new logo is being introduced. Both designed by Tesser. Press release here.

Thanks to Abe Vizcarra for the tip.