Today — all the way from Brazil and France and from UCllc’s own immense Texas backyard — we have a couple of hand-drawn projects tempered by some additional vector-y range of logos.
About: Dallas as described by the client in this project, the Dallas Convention & Visitors Bureau: As the ninth-largest city and part of the fourth-largest metropolitan area in the nation, Dallas covers approximately 343 square miles and has a population of 1,223,229. The ultra modern and sophisticated city attracts worldwide travelers, making the area the No. 1 visitor and leisure destination in Texas.”
Design by: N/A.
Ed.’s Notes: In the embedded video below (or after the jump) you can see the logo can change the shape inside the “D”.
Relevant links: NBC DFW story.
Established in 1933, the Texas Farm Bureau is a member-controlled and financed organization that provides “a voice for farmers, ranchers, rural citizens and everyone interested in preserving and protecting this way of life” and one of its main functions is grassroots policy development. The new logo has been designed by Interbrand. More images here. Press release here. As far as updates go, this is one of the most remarkable, simply because of how un-designed the old one was.
Established in the early 1950s and turned Tex-Mex in 1992, Maudie’s is one of the most popular restaurants in Austin, TX with six locations throughout. After designing the look of its newest location as a standalone application, Maudie’s decided to expand the look to all locations. Designed by local Pentagram partner DJ Stout. Full identity here.
Opening later this Summer just a couple miles north of UnderConsideration headquarters is the Black Star Co-Op Pub and Brewery, providing a fresh take on the co-op model. And by fresh I mean it involves beer and a place to eat some pub grub along with it or, as founder Steven Yarak, says “Why shouldn’t you own the pub you drink at?!”. Black Star’s member-owners also have a say in what the beers taste like, participating in tastings with Black Star’s own brewer, Jeff Young, who will be creating beers under three categories: Rational, Irrational, and Infinite. In preparation for their opening, Black Star has a new identity designed by Austin-based Ptarmak.
Originally established by the Texas Legislature as the Texas State Cancer Hospital and the Division of Cancer Research in 1941, The University of Texas MD Anderson Cancer Center — named after Houston cotton merchant Monroe D. Anderson whose philanthropic foundation made great contributions to the center early on — is today one of the leading cancer research and treatment facilities in the world. Up to 2009, it has been as ranked No. 1 in cancer care in the “America’s Best Hospitals” survey published by U.S. News & World Report in six of the past eight years. Employing more than 17,000 people, MD Anderson treated over 96,000 patients in 2009. A new identity, introduced yesterday, aims to visualize the center’s mission, “to eliminate cancer in Texas, the nation and the world.”