First staged in 2009, the Maha Music Festival is a volunteer-run event in Omaha, Nebraska, featuring local, regional, and national indie and alternative rock artists that last attracted over 4,000 attendees — 2013 will be headlined by The Flaming Lips. Starting in 2012 the festival adopted a new identity by local firm Oxide Design. I realize this breaks my own criteria of the timeliness of work to be posted on Brand New and for all Omahans who consider this old news we deeply apologize (not too deeply) but, for some reason, today I struggled to find something interesting to post and this project had been piled on with other news since February and, well, it’s interesting.
About: (Est. 1986) “Conax protects content for over 350 pay-TV operators, representing 125 million consumers in 85 countries around the globe. Our latest content protection platform, Conax Contego, built on 25 years of pioneering security expertise, is the most secure on the market today. Conax Contego provides secure content delivery and digital rights management across broadcast, broadband or OTT on the devices of your choice, wherever and whenever you need it. Headquartered in Norway, Conax has offices in 14 locations, including 24/7 global support operations based in India. Conax is part of Telenor Group, one of the world’s largest mobile operators.”
Design by: Pajama.
Ed.’s Notes: It’s like a Richard Serra sculpture and video mapping performance all in one! A few more applications and video of the animated logo below (or after the jump).
Relevant links: Pajama case study.
Select quote: “The company had last invested in its branding in 2002. The appointment of a new CEO in 2012 led to a decision to address a rather dated identity which no longer fitted the global company Conax had become. We advised that the identity could not be refreshed without brand strategy.
The creative brief grew out of the strategy we helped Conax articulate. The big idea for the brand, ‘Sustaining Magic,’ encapsulates the crucial role of conditional access in safeguarding valuable TV content. This idea is supported by values rooted in the Conax culture and useful for future growth: Curiosity, Integrity and Agility.”
No big projects to start off the week, so we’ll turn to Brazil to get Monday started and perhaps continue with a few simple, logo-only reviews this week. Established in 2009 with the merger of Perdigão (est. 1934) and Sadia (est. 1944), BRF (originally BRF Brasil Foods) is one of the world’s largest food companies managing some of the most popular consumer product brands in Brazil like the previously eponymous Perdigao and Sadia, and Batavo, Elege, and Qualy. BRF operates over 50 production facilities and distribution centers and employs more than 115,000 people. This past January they introduced a new identity designed by Interbrand and A10, the latter responsible for BRF’s previous identity.
The trend this week in work coming in from Singapore, Porto, and New York is subtle, luscious patterns and soft color palettes. Better get on the trend, y’all, before it gets tired.
Established in 1987, BC Film + Media (formerly British Columbia Film) is an independent, not-for-profit organization whose mission is to establish British Columbia (BC) as a “competitive, world-class production centre,” and to “expand and diversify the film, television and digital media sector.” BC is the third largest production center in North America in part because of its beautiful and diverse cityscapes and nature, in other part because of generous tax credit programs administered on behalf of the provincial government, and in one more part the amount people working in that industry — 30,000 in the film, television and digital media field. Recently, BC Film + Media introduced its new name and identity designed by Vancouver-based smashLAB.
Launched in 1997, OLN (originally Outdoor Life Network) is a Canadian television channel owned by Rogers Media “offering viewers a one-stop destination for adrenaline pumping action and adventure entertainment” with original reality, adventure, and travel series, and sporting events. A new logo was introduced recently. No design credit given and no press release issued.
Originally launched as Red Televisiva Megavisión in 1990, Mega is a popular TV channel in Chile, specifically in the capital city of Santiago where it airs, with a mix of news, reality, and sitcoms like a remake of Married%hellip; with Children (the Bundys are replaced by the Larraíns). In October, Mega introduced a new logo, reportedly designed by local agency Hambre, who were also in charge of the recent Chilean government identity. (They don’t have a website I know of, so it’s hard to corroborate 100%).
Established in 1973, Hemtex is the leading store of home textile products in the Nordic region with 189 stores in Sweden (where it has the most at 143), Finland, Denmark, Norway and Estonia. Hemtex produces, designs, and/or commissions most of its products, while others are carefully selected from existing inventory. Its range spans everything from towels, to pillows, to curtains in playfully minimalist patterns and simple color palettes. Hemtex recently introduced a new identity designed by Stockholm Design Lab.