
In February we reported on the logo for The Hub, a new channel launched by the partnership of Discovery Communications and Hasbro aimed at the 6 – 12-year-old demographic with programs like My Little Pony, Strawberry Shortcake, Transformers, and G.I. Joe. The Hub premiered this past Sunday on 10/10/10 with a very convincing on-air identity by Los Angeles-based Troika, who also developed the logo and have posted a nice case study on their site, some of it excerpted here.
POSTED BY: Armin
CATEGORY: Entertainment
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