
Established in 1948, Manpower is one of the largest and most complex staffing agencies in the world, employing 30,000 employees through 3,900 offices in 82 countries that have approximately 500,000 “associates” placed on any given day. At the end of March the company announced a reorganization of its business and introduced ManpowerGroup as the parent company, replacing the lackluster Manpower Inc. With this move ManpowerGroup is also introducing a new mantra, that it is “differentiating and evolving its brand to reflect the new complexity and challenges brought by the Human Age.” You can watch a video that is as exciting as lapel pins on CEO’s suits of what the “Human Age” means here. As part of this evolution, ManpowerGroup has also created logos and names for its four business solutions: ManpowerGroup Solutions, Experis, Manpower, and Right Management. The project was carried out by Richmond, VA-based The Martin Agency.
POSTED BY: Armin
CATEGORY: Corporate
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