A B-Side BY Armin

Doritos

This post was updated March 27, 2013.

About: “Doritos (literally, from Mexican Spanish doradito or dorito: “turned golden”) is a brand of seasoned tortilla chips produced since 1964 by the North American food company Frito-Lay (a division of PepsiCo, Inc.).” (Source: Wikipedia)

Design by: Hornall Anderson

Ed.’s Notes: Yeah… I don’t know about that bolting triangle destroying the “o”. See it on the bigger view of the logo and before/after of the packaging below (or after the jump).

Relevant links: Full line-up of Doritos variations. Taquitos.net redesign story (much more in-depth than I would ever care to get about it).

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Opinion BY Armin

And the Google Played On…

Launched this month, Google Play is the successor to Android Market, Google Music, and the Google eBookstore all now in a single place with the power to sync across all your different screens in the proverbial cloud and featuring over 450,000 apps and millions of songs. With the launch came a new logo.

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Opinion BY Armin

More4 Flips Out

Launched in 2005 by British broadcaster Channel 4, More4 is a digital television channel popular for its range of documentaries, U.S. imports like The Daily Show, reruns from its parent company, and some original programming. Announced back in November and effective this week, More4 will start “focusing more fully on popular factual and features — life enhancing content, helping viewers to get the most out of their everyday lives.” In other words, downers like “documentaries, arts and current affairs” are out and “programming which offers insight and inspiration to the way they live, including homes, property, food, health and fashion” is in. The new identity and on-air look has been designed by London-based ManvsMachine.

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Opinion BY Armin

Artistic Triangle Threesome

Established in 1965 as an independent agency of the federal government by the United States Congress, the National Endowment for the Arts (NEA) grants funds that “support artistic excellence, creativity, and innovation for the benefit of individuals and communities.” To date it has provided over $4 billion, funding over 130,000 grants. A little over a year ago, the NEA came under the scrutiny of the design industry when it launched a $25,000-contest, accompanied by a hefty 28-page RFP that asked for speculative work, to “represent the phrase ‘art works’ in a single image.” The mantra of NEA Chairman, Rocco Landesman, “Art Works” has three meanings: “the works of art themselves, the ways art works on audiences, and art as work.” This month, the NEA has launched Art Works as what seems like a hybrid of awareness campaign and new logo. The Art Works identity has been created by Hoon Kim, principal of New York-based Why Not Smile who was selected as the winner of the contest.

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Opinion BY Armin

Viva gets Sharper

First aired in 1993, Viva is a music and entertainment channel on German television — with programming that ranges from Friends to America’s Next Top Model to Jackass to its own Top 10, Top 50, and Top 100 videos. Originally owned privately, Viva was purchased by MTV Europe in 2004 and since 2000 the channel has been exported to Switzerland, Austria, Hungary, Poland, and the UK. In January Viva launched a new on-air package and identity developed by the internal creative team of MTV Networks Germany.

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