Opinion BY Armin

Univision Needs More, More, Más

Launched in 2002 as TeleFutura by parent network Univision and quickly rising as the second most watched U.S. Spanish-language television network, the recently renamed UniMás has been retooled specifically for Hispanic millennials with programming geared to a “younger, bicultural audience,” as well as complementing Univision’s programming plus being its “cultural connection más the coolest content for young, U.S.-based Latinos.” The new name was conceived internally as a combination of “Uni” from Univision and “Más” for “More” and “Plus” in Spanish while the identity and on-air graphics were designed by Troika.

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A B-Side BY Armin

ESPN College Basketball

Airing on ESPN, in one form or another, since its introduction in 1979, ESPN College Basketball is exactly what the name implies, growing ever more comprehensive and ambitious over the years. Troika, who also redesigned ESPN College Football, have designed a new logo and on-air package for ESPN around the them of Mayhem. Detail view of the logo and animation package below (or after the jump). A little more story here.

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Opinion BY Armin

Sportsnet Shoots and Misses

Launched in 1998, Sportsnet is the main sports multimedia platform in Canada, which includes six TV channels, two radio stations, a magazine, and a website. It has been owned by telecommunications giant, Rogers, since 2001. Sportsnet is the official broadcaster of the London 2012 Olympic Games. This week, it introduced a new logo and on-air look designed by Los Angeles, CA-based Troika.

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A B-Side BY Armin

Root Sports

Root Sports, a subsidiary of DirecTV Sports, is the new name that will take over three regional sports channels in Seattle (formerly FSN Northwest), Denver (formerly FSN Rocky Mountain), and Pittsburgh (formerly FSN Pittsburgh). Troika has designed the identity and on-air package. All work can be seen at their website.

Follow-Up BY Armin

Follow-up: The Hub Launches

In February we reported on the logo for The Hub, a new channel launched by the partnership of Discovery Communications and Hasbro aimed at the 6 – 12-year-old demographic with programs like My Little Pony, Strawberry Shortcake, Transformers, and G.I. Joe. The Hub premiered this past Sunday on 10/10/10 with a very convincing on-air identity by Los Angeles-based Troika, who also developed the logo and have posted a nice case study on their site, some of it excerpted here.

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Opinion BY Armin

ESPN College Football Buffs Up

For some people the end of Summer is a bummer. It’s back to work and back to school. For a whole bunch of other people — in this case Americans to be specific — it’s the beginning of their obsession. College Football. Bars are full. Conversations are about nothing else. Men scream at TVs wearing faux uniforms whose colors does not befit their skin tones or physiques. But it’s here. And bringing these seemingly life-or-death matches to the screen is ESPN through its ESPN College Football (ESPN CF) programming, which has the rights to air games from the major divisions. To add a little oomph to this season’s package ESPN CF turned to brand agency Troika to overhaul the on-air package.

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