A B-Side BY Armin

CCTV9

About: (Est. 1856) “CCTV-9 is the documentary channel of the television network, CCTV in the People’s Republic of China. This channel has a local Mandarin Chinese edition called CCTV-9, and an international English language edition called CCTV-9 Documentary which is carried by more satellites.” (Source: Wikipedia)

Design by: Trollbäck+Company.

Ed.’s Notes: Lovely, moody motion work below (or after the jump).

Relevant links: Trollbäck+Company case study.

Select quote: “To express the scope of programming, T+Co created logo animations using six broad themes that reflect CCTV9’s range in natural history, human endeavor, illumination, arts, progress, and infrastructure. From the humid serenity of a bamboo forest just after the rain to the brand new Rem Koolhaas designed CCTV headquarters in Beijing, each ID allows the new multi-faceted cube logo to define its material properties in compliment to its environment.”

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Opinion BY Armin

TV Land: Time to Let Go

As a refresher, from this January’s post on TV Land: “Launched in 1996 and originally part of a Nickelodeon programming block called Nick at Nite, TV Land is a cable television channel aimed (according to owner MTV Networks) at the 40- to 50-year-old with a blend of original programming, classic and contemporary television series acquisitions, and movies.” What has changed in the last five months since I last wrote about the on-air look of TV Land is the development of more original programming, bringing their total to five shows, and they also seem to be gunning for a slightly younger audience. Last week, TV Land introduced a new logo and on-air package designed by sixth-year collaborator Trollback + Company and new mnemonic and theme by CORD Worldwide.

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Opinion BY Armin

TV Land Flips Out

Launched in 1996 and originally part of a Nickelodeon programming block called Nick at Nite, TV Land is a cable television channel aimed (according to owner MTV Networks) at the 40- to 50-year-old with a blend of original programming, classic and contemporary television series acquisitions, and movies. What originally started as a nostalgia-filled, black-and-white-tinted programming has grown into a Betty White-fueled feel-good programming. This month TV Land introduced a revised logo and a new on-air look both designed by Trollbäck + Company, who also designed their previous on-air package.

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