A B-Side BY Armin

Mirácoli

About: Mirácoli is a popular line of pasta and sauces in Germany. Previously owned by Kraft Foods and now by Mars (the same company that, yes, makes the chocolates).

Design by: Turner Duckworth.

Ed.’s Notes: Worth noting that when the logo is used on packaging it becomes a plate. Before/After of packaging below (or after the jump).

Relevant links: Design Tagebuch (with a few more images).

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Opinion BY Armin

Rescuing the American Red Cross

Established in 1881, the American Red Cross is one of the most well-known emergency response organizations in the world aiding victims of natural disasters and other emergencies. It counts with more than half a million volunteers and 35,000 employees across 700 national chapters. Recently, a new logo and design standards designed by Turner Duckworth have been quietly implemented. The Brand Standards manual can be seen here [PDF] and covers more than is represented in this post, in case you are interested.

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Opinion BY Armin

Massive Diet Coke

First made available in 1982, Diet Coke is currently the No. 3 soft drink in the world, according to its producer, The Coca-Cola Company. Diet Coke was originally the first brand other than Coca-Cola itself to carry the giant’s name. Today, of course, there is like a dozen Coca-Cola This or Coca-Cola That. This coming September, to celebrate Coca-Cola’s 125th anniversary, the company will be introducing a limited-edition design of Diet Coke that will be on shelves for an as of yet undisclosed period of time. Could be three months, could be three decades. Adweek first broke the story. The design is by Turner Duckworth.

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Opinion BY Armin

Tassimo Brews Brand New Blend

Introduced in 2004, Tassimo is a home brewing system that uses what it calls “T Discs” to produce coffee, tea, espresso drinks, lattes, and hot chocolate. It’s like a coffee machine on steroids and a little bit space-age-y with its little packets of powder that you lock into the machine and let it whir. Tassimo’s system allows different brands to create T Discs of their products and they also produce their own varieties. Since the latter half of last year Tassimo has been introducing its new look in Europe and it seems like this June it started to make its way into the U.S. and other markets around the world full steam ahead. The new look has been designed by Turner Duckworth.

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