Opinion BY Armin

SSG: Health- and Design-Conscious

Established this year in the Chungdam neighborhood of Seoul, South Korea, SSG Food Market is a health-conscious food establishment that sells domestic and seasonal fresh food, traditional native food and eco-friendly products, health products with no chemical additives, and more. SSG’s identity, packaging, and environment have been designed by New York, NY-based Mucca.

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Opinion BY Clinton Duncan

Nokia’s New Brand Typeface

Nokia is the company many of us used to buy our phone from, before you-know-who started making the you-know-what. Since then Nokia has been in gradual, steady decline. To the point where the CEO felt the need to write a rather alarming memo to all his staff, using the metaphor of a “burning platform” to describe the situation Nokia finds itself. In this metaphor, the rather unappealing solution is to jump, and plunge into the ice cold North Sea below. Or commission London-based Dalton Maag to create a new typeface, call it Pure and organise a grand launch party featuring commissioned artworks from a hand picked bunch of leading designers — either way works, apparently. Introduced in late March, Nokia Pure is as important as Nokia’s own logo, as it will be the face (literally) of the mobile devices and stand front and center in all communications for the company.

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