Today I think we have a lot of niche bests, including the best coffee materials for an international chain, the best stationery set for a Russian private investigator, and the best use of vintage devices for a photo lab.
This edition is inspired by the arrival of the 2011 Brand New Awards book on American soil from its printing in China. It’s still a few days before arrival at UCllc headquarters but it’s coming. It’s really coming, people! (We were slow on our end, which is why the book wasn’t ready in August like last year). Proof is in the first picture below (or after the jump); dig the laser-cut cover. Anyway: three winners from the book are liked this Friday.
This is a video prepared by Saul Bass as a presentation to executives of his identity system for Bell System in the early 1970s. The first half is a fantastic primer on identity design and the second half (starting at around 13:00) is the identity pitch. A little long for today’s video-viewing standards but totally worth it.
In this great video, Herb Lubalin explains the genesis of his logo for PBS as it evolved through client feedback.
Back with regular posts tomorrow.