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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

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Online
  • FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
  • Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
  • Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
  • Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
  • Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
  • Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

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  • Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
  • Brand New Awards / Celebrating the best identity work produced around the world.
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Writing
  • Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
  • Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
  • The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

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Graphic Design
  • Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
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ADV @ UnderConsideration
whirlpool

A B-Side BY Armin


Whirlpool Corporation

Whirlpool Corporation Logo, Before and After

Whirlpool Corporation is the parent company of home appliance consumer brands Whirlpool, Maytag, KitchenAid, Jenn-Air, and others. Now in sans serif.

Thanks to Brandon Kish for the tip.

Entry Information

DATE: Jan.06.2011|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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