Smack in the middle and covering the south area of Australia, South Australia is one of the eight states and territories of the country, accounting for a small 8% of its population, most of them living in the capital city of Adelaide. Unlike its way more popular neighbors New South Wales and Victoria and their own capital cities, Sydney and Melbourne respectively, we don’t hear much about South Australia. Hoping to change that, the Economic Development Board under the leadership of Jay Weatherill, Premier of South Australia, has just introduced a new identity for the state designed by Cato Partners. Without getting further into the work, and judging from the image above alone, you know that this is not going to end well and the backlash has already started, driven mostly by a Facebook page simply called The new South Australia logo sucks.
Housed in a 1926 Italian Renaissance-style villa built for oilman Waite Phillips in 23 acres of land and gifted to city of Tulsa, OK, in 1938, the Philbrook Museum of Art is home to an expansive collection of everything from Native American to African to Asian to European to contemporary art. In 2013, the Philbrook will open a new location to complement the villa in the historic downtown Brady District, a growing arts area in Tulsa. The new identity, which is inspired by the two locations, has been designed by Pentagram partner Michael Bierut in collaboration with partner Eddie Opara, who designed the website.