This morning I wasn’t very inspired or motivated by any of the tips sitting in my inbox — nothing against our wonderful tip-submitters! It’s not your fault there isn’t much interesting work and stories out there — so I thought I would showcase a preview of my favorite project from the winners of the 2012 Brand New Awards designed by Landor’s San Francisco office: Nine Suns is a new luxury winery in Napa Valley with three-digit dollar bottles available only to registered members. In introducing the wines, the product of a Chinese family, Landor created a name and identity that references and honors their Chinese heritage in a subtle and unexpected manner.
Located in the Northern coast of California, Sonoma County is one of the most well-known wine-grape-growing, wine-producing, and wine-consuming regions not just in the United States but around the world. Boasting 13, the most in the U.S., American Viticultural Areas — official regions with boundaries defined by the Alcohol and Tobacco Tax and Trade Bureau and the United States Department of the Treasury — Sonoma County is home to 1,800 grape growers and 350 wineries across 60,000-plus acres of awesome land. But nowadays pretty much every city and country has its very own “Wine Country” and Sonoma County was feeling the competition or, put more officially, “there is more pressure than ever before to strengthen the presence of Sonoma County and its AVAs among world-class wine regions” so three of the county’s leading organizations — Sonoma County Vintners, Sonoma County Winegrape Commission, and Sonoma County Tourism Bureau — banded together to create an official destination brand as well as a national campaign to “build awareness through communications and promotion that will keep the Sonoma County brand visible and relevant, ensuring that every winery, grower, and our region as a whole benefits from the power of our brand.” The identity has been designed by Landor.
An eclectic combination of 8-bit video games, salty chips, and Catalan wines. Sounds like the ingredients for a good Friday.