A B-Side BY Armin

SF72

About: (Est. 2013) Formed by the San Francisco Department of Emergency Management in partnership with the people of San Francisco, SF72 is San Francisco’s gathering place for emergency preparedness. “If we can be prepared for the first 72 hours after a disaster, we will be ready for an emergency, no matter what form it takes. 72 hours might seem like a lot, but that’s really only nine meals. It’s just a long weekend. If disaster strikes, SF72.org will go into emergency mode-you can access live updates and tweets from around the city, check for missing persons, and learn about how you can help.”

Design by: IDEO.

Ed.’s Notes: Very nice wordmark, quirky and different (perhaps not enough emergency-ish and too friendly) and the shorthand version that reduces into a heart is clever. Video that explains this new initiative below (or after the jump).

Relevant links: N/A.

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Opinion BY Armin

Cystic Fibrosis Looking Good

Established in 1964, the Cystic Fibrosis Trust supports “excellence in research and clinical care, as well as providing practical support and advice to people with Cystic Fibrosis and their families,” and is the only UK-wide charity focusing solely on cystic fibrosis (CF). The organization funds research, sets standards of CF care, and provides information and advice to people with CF and their families. But the main challenge with CF remains: explaining what it is and raising awareness. “Cystic fibrosis,” explains the Trust “is chronically misunderstood, kills thousands worldwide and is carried unknowingly in the genes of millions. It’s often invisible to the naked eye yet destroys lives, stopping them short, inflicting hardship and distress on patients, their families and carers. Cystic fibrosis directly affects around 10,000 people in the UK.” Today, the Cystic Fibrosis Trust has launched a new identity-slash-campaign designed by London-based johnson banks.

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A B-Side BY Armin

LIVESTRONG Foundation

About: (Est. 1997) “The LIVESTRONG Foundation provides free cancer support services to help people cope with the financial, emotional and practical challenges that accompany the disease. Created in 1997 by cancer survivor and philanthropist Lance Armstrong, the Foundation is known for its powerful brand — LIVESTRONG — and for its advocacy on behalf of survivors and their families. With its iconic yellow LIVESTRONG wristband, the Foundation has become a symbol of hope and inspiration around the world. Since its inception, the Foundation has served 2.5 million people affected by the disease and raised more than $500 million to support cancer survivors. One of America’s top cancer non-profit organizations, the Foundation enjoys a four-star rating from Charity Navigator and has been recognized by the National Health Council and the Better Business Bureau for its excellent governance, high standards and transparency.”

Design by: Rigsby Hull.

Ed.’s Notes: To add insult to injury, Lance Armstrong has not only been stripped off his Tour de France wins, his name has been scraped off the logo of his foundation. Take that. A few more images below (or after the jump) and more work and relevant story links at Rigsby Hull’s case study.

Relevant links: Rigsby Hull case study. LIVESTRONG press release.

Select quote: “The LIVESTRONG Foundation also unveiled its new logo at the Assembly, a visual change designed to underscore that the LIVESTRONG ethos — the belief in fighting for people affected by cancer today — is not abstract and, in fact, drives all of the Foundation’s work. The new logo is a natural next step in the Foundation’s evolution and is intended to provide the Foundation’s corporate and marketing partners — and the public — with an unmistakable way of communicating that buying LIVESTRONG-branded gear or supporting the Foundation equates to helping those affected by cancer right now.”

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A B-Side BY Armin

Western Union

About: (Est. 1856) “Western Union connects people and businesses around the globe by providing fast, reliable and convenient ways to move money. Our 160-year history and 510,000 Western Union Agent locations in more than 200 countries and territories strengthen our commitment to offering our services in every corner of the globe.”

Design by: N/A.

Ed.’s Notes: Monogram view below. There is something interesting about this or at least there is some potential there for the WU monogram to be interesting.

Relevant links: N/A.

Opinion BY Sam Becker

Vitamin V

Founded in 1977 in New York City, The Vitamin Shoppe has grown to be one of the largest purveyors of nutritional supplements in North America with over 500 stores and 20,000 unique SKUs. According to their website, The Vitamin Shoppe is the "first and only choice of people seeking to fulfill their health and wellness needs."

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Opinion BY Armin

OzHarvest Gets a New Set of Wheels

Established in 2004, OzHarvest is an Australian nonprofit organization that rescues food mainly from restaurants, food wholesalers, and retailers to distribute to charities supporting the vulnerable in Sydney, Newcastle, Adelaide, and Brisbane delivering 441,500 meals per month across the country with a fleet of 15 vans. In December OzHarvest introduced a new identity created in a pro-bono collaboration between Frost* and Droga5.

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Opinion BY Armin

Follow-up: Rebel

I originally posted about Rebel in the B-Side on Monday, which I thought was an interesting redesign but there wasn’t much info about it. At the end of the day I had more info. To recap who Rebel is: Established in 1985 with a single store in Bankstown, NSW, Rebel — retailer of sporting and leisure equipment, apparel and footwear — now has 90 stores across Australia with over 4,500 employees and by the end of 2017 they aim to have over 180 stores open. The new identity started appearing in November and now is in full swing. It was designed by Sydney-based Hulsbosch and the retail store and interiors by neighboring firm McCartney Design.

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Opinion BY Armin

Triangle is as Triangle does

Established in 1880 and selling educational materials since the 1890s, Houghton Mifflin Harcourt (HMH) today is one of the leading and the world’s largest providers of pre-K-12 education solutions and one of the longest-established publishing houses. Further official description: “HMH’s interactive, results-driven education solutions are utilized by 60 million students in 120 countries, and its renowned and awarded novels, non-fiction, children’s books and reference works are enjoyed by readers throughout the world.” Today, HMH introduced a new identity designed by New York, NY-based Lippincott.

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A B-Side BY Armin

Safe Place

About: (Est. 1983) “Safe Place is a national youth outreach program that educates thousands of young people every year about the dangers of running away or trying to resolve difficult, threatening situations on their own. This easily-replicated initiative involves the whole community to provide safe havens and resources for youth in crisis. Safe Place creates a network of Safe Place locations — schools, fire stations, libraries, grocery and convenience stores, public transit, YMCAs and other appropriate public buildings — that display the yellow and black diamond-shaped Safe Place sign. These locations extend the doors of the youth service agency or emergency shelter throughout the community. Youth can easily access immediate help wherever they are.”

Design by: AMP Agency.

Ed.’s Notes: The original sign had been unfortunately pegged as inappropriate. (An adult grabbing a kid’s breasts for those with innocent minds). Number 3 on this list of “20 Accidentally Naughty Company Logos”.

Provided comment: “Businesses around the country can display the Safe Place sign in their window to tell kids that there is trained staff available to help them out when they have nowhere else to turn. Because there is so much recognition equity in the original sign, I had to work within that shape and those colors. And because their logo doubles as a window sign, and the word ‘national’ in that scenario is irrelevant, they choose to not include the word in the logo, even though it is part of their name.” — Kevin Casey, Associate Creative Director, AMP Agency

Relevant links: Press release.

Opinion BY Armin

Enactus Namus and Logus

Established in 1975 as Students In Free Enterprise (SIFE), Enactus is “an international non-profit organization that brings together student, academic and business leaders who are committed to using the power of entrepreneurial action to improve the quality of life and standard of living for people in need.” Enactus has 62,000 students enrolled in 1,600 member universities across 39 countries. The new name, created by Landor, was introduced this past September and a new logo, not designed by Landor came along with it.

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Opinion BY Armin

National Rugby League Goes Corporate’er

Established in 1997, the National Rugby League (NRL) is the premier league of professional rugby football clubs in Australasia with sixteen teams competing across Australia and New Zealand through a 26-week season culminating in the Grand Final. This week, the NRL introduced a new logo for itself and a broad system that seeps down into all the different leagues, competitions, and initiatives. No design credit given.

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A B-Side BY Armin

Silipint

About: (Est. 2010) “Silipint offers simple innovative products within a culture that is dedicated to exceptional service and our partners. Providing semi-rigid silicone drinkware through a process aimed at brand growth and profitability.”

Design by: Brand Navigation.

Ed.’s Notes: Dude, it’s a squishy pint glass! See proof below (or after the jump).

Relevant links: Brand Navigation Case Study.

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A B-Side BY Armin

Telenav

Established in 1999, Telenav provides custom wireless location-based services for both consumers in the form of apps and as features for partners like wireless carriers, automobile manufacturers and original equipment manufacturers (OEMs), app developers, advertisers and agencies. Earlier this year, Telenav introduced a new logo. No press release, no design credit.

Thanks to Myles Dordick for the tip.

A B-Side BY Armin

Buffalo Wild Wings

Established in 1981 in Columbus, OH, Buffalo Wild Wings is a casual dining restaurant and sports bar franchise with over 800 locations across the United States. A new logo has been introduced and plans for new restaurant designs have been set for 2013. Story here. Bigger view of the logo and rendering of a new restaurant entrance below (or after the jump). No design credit given or press release issued.

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Opinion BY Armin

Reading is Fundamental is Fun

Established in 1966, Reading is Fundamental (RIF) is a nonprofit literacy organization whose main mission is “to motivate young children to read by working with children, their parents, and community members to make reading a fun and beneficial part of everyday life.” In its 44-year history RIF has distributed more than 380 million free, new books to more than 33 million children and counts with 400,000 volunteers nationwide but without a prominent and relevant brand campaign since the 1980s, RIF has lost awareness in the eyes of the public. Working with Mother New York, RIF has introduced a new identity, with the logo having been rolled out in November of last year and a more comprehensive brand being rolled out now.

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A B-Side BY Armin

Raine & Horne

Established in 1883, Raine & Horne is an Australian property firm. From the press release: “At the core of the new identity is a unique hand-crafted bespoke ampersand symbol representing Raine & Horne’s brand ideal, ‘Positive Partnerships’.” The new logo was designed by Idea Works.

Thanks to Tricia Ho for the tip.

A B-Side BY Armin

Scoot

Announced earlier this year and set to launch service in 2012, Scoot is a low-cost carrier from parent company Singapore Airlines. Bigger logo (if you dare see it bigger) and press conference launch video below (or after the jump).

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A B-Side BY Armin

Turkcell

Established in 1994, Turkcell is Turkey’s largest mobile service provider with more than 34 million customers. A new logo that abstracts its yellow martian was recently introduced.

Thanks to Cuneyt Erkol for the tip.

Opinion BY John J Custer

Hit that E

Easton-Bell Sports has just over 80 years of experience in the sporting goods market and has established itself as a recognizable and reliable brand and name. The company mainly focuses on protective head gear for baseball, softball, hockey, lacrosse and cycling. Under the Easton-Bell Sports name they manufacture and sell the popular Giro helmets and cycling accessories, the Riddell football helmets and hats, and the Bell motorcycling products. They also have their own branded products under the name Easton for lacrosse, hockey, baseball, and softball — in the past several months, Easton-Bell Sports has rolled out a newly updated mark that extends into these line of products.

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A B-Side BY Armin

Maybank

Established in 1960, Maybank is Malaysia’s largest financial services group with “over 1,750 branches and offices in 14 countries, employing 40,000 Maybankers and serving over 18 million customers.” Do not adjust your set, the “before” logo is that stretched. Press release here. Bigger view of the icon below (or after the jump).

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