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yodel

Opinion BY Armin


I Yodel, You Yodel, We All Yodel for Yodel

Yodel Logo, Before and After

This past May, the UK’s largest home delivery service for packages, Home Delivery Network (HDN), purchased the UK domestic parcel delivery business of DHL Express, which focuses on business-to-business service, to become the second largest delivery service in the UK after the Royal Mail. HDN already has contracts to deliver products sold by Amazon as well as one of the most powerful catalog and online retailers in the UK, Argos. With the purchase of DHL Express, HDN announced that it will be changing its name to Yodel — derived from a few letters of its tagline “Your delivery, your call.” The naming and identity were created by London-based The Clearing.

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Entry Information

DATE: Jun.28.2010|POSTED BY: Armin|CATEGORY: Logistics | COMMENTS:

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