A B-Side BY Armin

Follow-Up: Toledo Zoo

Back in February we reported on the Toledo Zoo redesign without credit or additional materials. Herewith: identity designed by Toledo, OH-based Madhouse. Some application images below (or after the jump) and a few more here.

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A B-Side BY Armin

Toledo Zoo

Established over 100 years ago, the Toledo Zoo has over 9,000 animals representing over 800 species. A new logo was introduced recently.

Thanks to Matt Rower for the tip.

Opinion BY Armin

Critter Type

First opened in 1931, Chester Zoo, located in Chester county in North West England, is one of the largest and most popular zoos in the UK. Located on 110 acres, Chester Zoo is home to over 7,000 animals and hosts 1.3 million visitors per year. In August, Chester Zoo introduced a new identity designed by Manchester-based Music.

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Opinion BY Armin

The Edmonton Valley Zoo is Watching You

First opened to the public in 1959, the Edmonton Valley Zoo is a small zoo with 350 animals — in contrast to, say, the 4,000 animals found at the San Diego Zoo. With a master plan in place since 2005 and committed funding from the city since 2009 the Edmonton Valley Zoo is gearing up for a lot of changes and expansions for 2012. This past May the zoo announced a new identity designed by Edmonton-based Calder Bateman.

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Opinion BY Armin

Animal Stripes

Established in 1899 in Seattle, WA, Woodland Park Zoo — previously the private park of Guy C. Phinney, a wealthy lumber mill owner and real estate developer — currently sits on 92 acres and features more than 1,090 individual animals representing nearly 300 species. The zoo is well known for advancing animal exhibits to be more naturalistic and closer to each animal’s habitats. This month Woodland Park Zoo, with the launch of a new capital campaign that aims to raise $80 million, introduced a new identity and theme — “More Wonder. More Wild.” — created by Phinney Bischoff Design House. I wonder if they got the job because they have the same name as the zoo’s original founder? (Kidding).

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Opinion BY Armin

Zoo in Disguise

Founded in 1838, Natura Artis Magistra (Latin for “Nature is the Teacher of Art”) located in Amsterdam is the oldest zoo in the Netherlands. Home to 900 species it also has a botanical garden, a planetarium, an art collection, a geological museum, and a zoological museum. Currently undergoing a major renovation, Artis has introduced a new identity designed by Amsterdam-based Van Lennep.

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Opinion BY Armin

San Diego Zoo Gets Funky

Founded in 1916 the San Diego Zoo is one of the largest in the world, with “over 4,000 rare and endangered animals representing more than 800 species and subspecies” including a delicious (looking not tasting) panda. The San Diego Zoo, as a parent brand and non-profit organization, also operates the San Diego Zoo’s Wild Animal Park, and San Diego Zoo’s Institute for Conservation Research, and counts with more than 250,000 member households and 130,000 child memberships. Despite being all part of the same family, each entity had its own identity and it wasn’t clear that they were all fighting the same fight: Conservation. The San Diego Zoo has just introduced a new identity created by Landor that unifies the full San Diego Zoo organization under one visual identity and brand idea, “Ambassadors for Wildlife,” which grew out of the new tagline, “Wild at Heart.”

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