2010: Winners
The Brand New Awards will reward all of its winning entrants with publication in a printed book to be designed, published, and distributed by UnderConsideration as well as an iPad publication that will have the interactive bells and whistles associated with content apps. Winners will receive a copy of both editions. (iPad not included).
More important than the object itself, the medium, or the delivery is the collective quality of the winners: The work selected will be a representation of the very best work being done in identity design today. From 547 entries, 101 were selected as winners of the 2010 Brand New Awards. They are listed below. The thumbnails are small and black-and-white, for big, full-color images and all the accompanying text you may purchase the book, iPad publication, or PDF.
Best of Show
Comprehensive Identity Program
Mathaf: Arab Museum of Modern Art by Wolff Olins
Judges’ Picks
Logo, Picked by Margaret Youngblood
Pogo by Tymn Armstrong
Logo/Identity Animation (student), picked by Claudine Félix-Janneau
POM Wonderful by Jessica Huang
Comprehensive Identity Program, picked by Jennifer Kinon
Pew Center for Arts & Heritage by johnsonbanks
Comprehensive Identity Program, picked by Laurel Richie
PromPerú by FutureBrand Argentina
Comprehensive Identity Program, picked by Steff Geissbuhler
Comedy Central by thelab
Logo (Professional)
Best of Category
Comedy Central by thelab
VT Green by Ian Jamieson
Pew Center for Arts & Heritage by johnson banks
FRED + ERIC by FRED + ERIC
Pogo by Tymn Armstrong
Eastside Music by Goldlunchbox
Slice by Manual
Cortica Neurosciences by Dan Gutierrez
Yale Mountaineering Club by Ian Jamieson
CONO by Noblanco
Punto Orgánico by Infinito
MEDICOM TOY CORPORATION by House Industries
Peabody Opera House by Fleishman-Hillard Creative
Cultures East by Oxide Design Co.
Roothead Studios by Roothead Studios
Denton Domino Hall by eggnerd
Emery Reddy by Jesse Reed
Air House Records by Michael Lassiter
Olmsted Palmer Interiors by Michael Lassiter
Lynn Eva Barber by Ken Barber
Far From the Tree by Ian Jamieson
Pfizer by Siegel+Gale
Ocean Consulting Group by Mark Gowing Design
Dixon’s Apple Orchard by 3 Advertising
Madame Brussels Lane by Studio Alto
Tingian Ventures by Miles Design
Co Hotels by ONE UP
Nigerian Eagle Airlines by Interbrand
Ted Perez + Associates by Ted Perez + Associates
Czech Rugby Union by Lumír Kajnar
Tonteknik Recording by Avalanche Creative
Logo/Identity Animation (Professional)
Best of Category
Independent Film Channel (IFC) by Feel Good Anyway
Cooking Channel by Trollbäck + Company
Comedy Central by thelab
Antena 3 TV by Toch Studio
Colr inc. by Topix Animation Studio
Schweet Entertainment by The Ether
Soundcloud.com by MNWG / Aimbush
Basic Identity Application (Professional)
Best of Category
Slice by Manual
Compose by Jesse Reed
Pfizer by Siegel+Gale
Sam Tootal by Manual
GameSpark by Hyun Auh
Filarmonía by Infinito
Ted Perez + Associates by Ted Perez + Associates
Comprehensive Identity Program (Professional)
Best of Category
Mathaf: Arab Museum of Modern Art by Wolff Olins
Brooklyn Fare by Mucca Design
PromPerú by FutureBrand Argentina
Frank: Purveyors of Artisan Sausage by Helms Workshop
Comedy Central by thelab
Pew Center for Arts & Heritage by johnson banks
SHRINE by Triboro
Museo de Arte de Lima by Studioa
PwC by Wolff Olins
wanderlust hotel by Foreign Policy Design Group
science museum by johnson banks
Ravensbourne by johnson banks
Prism Awards by SPIE
Honor by RoAndCo Studio
Alsea by MBLM
Guidelines (Professional)
Best of Category
Independent Film Channel (IFC) by Feel Good Anyway
Human Genome Sciences by Landor Associates
Pure Matters by Pappas Group
UNICEF by Hyperakt
UnderConsideration’s Salvage (Professional)
As moderators of the judging process we noticed how easy it is for a few, strong entries to get lost in the shuffle of hundreds of other entries. So, as an addition to all the selections by our judges, UnderConsideration has selected a few more entries that we (Bryony and Armin) personally felt deserved an honorable mention in this year’s Awards, meant not to undermine our judges’ choices but to complement them.
From the Logo category
Latitudes by 3 Advertising
Union Square Hospitality Group by The O Group
From the Logo/Identity Animation category
Sky Arts HD by Jon Yeo
From the Basic Identity Application category
The Sheffield Honey Company by DED Associates
Locos Por Juana by Diego Guevara
Tai Loy by Infinito
Watermark by Moving Brands
James Newman by Takt Studio
From the Comprehensive Identity Program category
The People’s Supermarket by Unreal
NHN by NHN
All About Tea by Moving Brands
Logo (Student)
Best of Category (Tied)
Bosch by Stephen Menton
Tom’s of Maine by Celia Leung
Shoot! An Online Guide to Shotgun Weddings by Trent Edwards
Guthrie Inns by Brandon Land
Protest Lab by Yisak Kuo
Ooligan Press by Alan Dubinsky
Kranji Countryside Association by Ian Chua
Laughing Rabbit Soap Company by Alicia Hugo
In the Woods Ridgebacks by Aide Gonzales
Logo/Identity Animation (Student)
Best of Category
POM Wonderful by Jessica Huang
The Singapore Youth Olympic Games Organizing Committee by Longfei Zhang
Zed Academy by Hazel Lee, Fidy, and Qing he
Reverie by Lee Yi Wen
Zed Academy by Koh Guixin, Jasmine Thian, and Randy Toh
Basic Identity Application (Student)
None awarded.
Comprehensive Identity Program (Student)
Best of Category
Colt Firearms by Astra Sodarsono
Chemex by Hamish Haydon
Republic Airlines by Andrea C. Gill
Tampa Bay Lightning by Spencer Bigum and Shannon Hartmark
Pawsh by Jenny Chung
Ecohabit by Stephanie Tan
Azure by Thomas Lawlor
Southern Soap Works by Andrea C. Gill
Neue Galerie New York by Yooin Cho
Shipley Donuts by Dave Whitley
Guidelines (Student)
Best of Category
Ocean Pacific by Siow Werm Goh
Jeep by Sean Chang
Congratulations
Our judges were very discerning so all winners are very well deserved. If you see your entry on this list and have not received an e-mail confirmation from us please let us know.
QUESTIONS?
E-mail
Twitter @bnawards
Phone: (917) 755-0750 (9am – 5pm CT)
MAIL-IN / CONTACT ADDRESS
UnderConsideration LLC
5618 Shoalwood Ave
Austin, TX 78756
