CLIENT
An audio/video production company established in 2013 by a multi-cultural trio of filmmakers. They create, direct, and produce their self initiated projects with technical and creative rigor. The stories they create are usually oneiric and non-linear with plenty of room for interpretation.
BRIEF
To design the new company’s branding. The three cinematographers had come up with Andaluz as their name—two of them just arriving from Spain and highly influenced by filmmaking during the surrealist period. They were in the very initial stages of their business facing fierce competition in a thriving market, and their goal was to look established and be taken as respected contenders in entering governmental incentive grants and in bids for private funding for their productions. Nevertheless, they were running on a tight budget and required a creatively economic solution.
APPROACH
The concept of surrealism was clear from the beginning, their name stemming from the short surrealist movie Un Perro Andaluz by Luis Buñuel and Salvador Dalí. For the logo nothing made more non-sense to us than a scratchboard illustration of a rocking chair + horse head letter A for the logotype. Kako, a master illustrator from Brazil rendered our concept brilliantly. For the business cards, CD case, and website, non-linearity, noise, a splash of inexpensive yellow paper with monochrome images, 7 stamps, fucked up scans, and Futura and Adobe Garamond, complete the retro psychedelic brand image.
