CATEGORY

Comprehensive Identity Programs

LEVEL

Professional

RANK

Salvage

DESIGN CREDITS

Art director and Designer

Luca Eusebio

Type designer

Marc Rudin

Web Designer and Developer

Giorgio Favotto


TAGS

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LINKS

Studio Eusebio
enfant terrible GmbH Bar & Café

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CLIENT

A small bar and cafe in Zurich, Switzer­land, with a focus on jazz and hip-hop music.


BRIEF

The clients searched for an uncon­ven­tional visual con­cept, which rep­re­sents their musi­cal, social, and polit­i­cal posi­tion, and can be extended permanently.


APPROACH

The visual con­cept is based on the shape of an octa­gon, which derives from the archi­tec­ture of the bar room with its 45-degree angled floor­plan. The geo­met­ric font Monocto is an upright italic which was devel­oped and revised for this project. The design is inspired by a his­tor­i­cal run­ning hand and by ratio­nal, util­i­tar­ian mono­space types. Also the abstracted images were ras­ter­ized with an octag­o­nal pat­tern. The images show peo­ple, all enfants ter­ri­bles, that inspired the clients dur­ing their lives. Addi­tion­ally, quotes of these per­sons were used in the project. The mono­gram sym­bol­izes the amper­sand from Bar & Cafe, and the first let­ters of enfant terrible.

Our new bar called for a design which would not only reflect the needs of our tar­get audi­ence, but also sat­isfy our own demands for cre­ative and inno­v­a­tive visual solu­tions. The idea to inte­grate inspir­ing per­son­al­i­ties, which we refer to as enfants ter­ri­bles, and their unfor­get­table quotes helped us to imple­ment our social val­ues and musi­cal pref­er­ences into the design. The font Monocto con­vinced us right away. It’s uncon­ven­tional and even matches the lay­out of the bar. Judg­ing by the feed­back of our cus­tomers, we have man­aged to reach our goal to cre­ate a strong, refresh­ing iden­tity! — Rebecca Zol­liker, Co-owner of enfant ter­ri­ble GmbH

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