CATEGORY

Comprehensive Identity Programs

LEVEL

Professional

RANK

Salvage

DESIGN CREDITS

Art Directors and Designers

Julien Alirol, Paul Ressencourt

Photography by

Murmure


TAGS

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LINKS

Murmure
EXO Architectes

EXO Architectes by MurmureEXO Architectes by MurmureEXO Architectes by MurmureEXO Architectes by MurmureEXO Architectes by MurmureEXO Architectes by MurmureEXO Architectes by MurmureEXO Architectes by MurmureEXO Architectes by MurmureEXO Architectes by MurmureEXO Architectes by MurmureEXO Architectes by MurmureEXO Architectes by Murmure

CLIENT

A French archi­tec­tural agency pre­vi­ously named L’atelier under­go­ing restruc­tur­ing changes and the addi­tion of a third partner.


BRIEF

To cre­ate a new brand image for the firm upon its restruc­ture and renam­ing. The name Exo is directly inspired by the con­cept of exo-skeleton, outer struc­ture, tech­ni­cal ele­ments recur­rent in their work. The aim was there­fore to ori­ent their brand to that of a small struc­ture, young and cre­ative, while devel­op­ing a visual iden­tity that reflects the notion of struc­ture, vol­ume, and aes­thet­ics in all of their com­mu­ni­ca­tion materials.


APPROACH

The found­ing prin­ci­ples of this visual iden­tity lie in the design of vol­ume through light and notions of per­spec­tive, of mate­ri­als, and of fun­da­men­tal ele­ments. We stud­ied paper as a build­ing mate­r­ial as we sought to give a cer­tain feel­ing of vol­ume to 2D sup­ports. The ele­ments are cut-through shapes so it rein­forces the effect of depth as they bring the nec­es­sary dis­con­ti­nu­ity and become a con­stituent part of the visual identity.

Our brand­ing is directly linked with the cre­ativ­ity of our pro­fes­sion. Mur­mure helped us from the begin­ning of our brand new archi­tec­ture com­pany. Mur­mure knew how to cre­ate a very strong and adapt­able visual iden­tity for our var­i­ous com­mu­ni­ca­tion media. Since the estab­lish­ment of this new brand­ing we have received great feed­back from our part­ners and clients. The EXO Architecte’s visual iden­tity became insep­a­ra­ble from our activ­ity. It estab­lished the link, cre­at­ing our brand, while strength­en­ing our vis­i­bil­ity. — Joachim Engel­hard, Archi­tect and Asso­ciate at EXO Architectes

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