Special Awards
From the winning entries, three will be chosen by the judges to receive one of these special awards.
Best of Show
Awarded to the project that stands out above all others, across all categories, for its visual execution, strategic thinking, and problem solving.
Design Effectiveness
Awarded to the project that is best able to summarize the quantitative and qualitative effects of the design work by demonstrating through facts and/or statements an improvement in the client’s goals after the work was implemented.
PLEASE NOTE
To be considered for the Design Effectiveness Award, entries must be nominated through the online form and a nomination document must be provided with entry. See nomination procedure below.
Criteria
We are not looking for government-sanctioned surveys or scientific data but reasonable manifestations of the design having an immediate effect based on the project’s goal. These are a few examples of questions that should be answered positively:
– Does the identity make employees, customers, or affiliates feel more confident?
– Does the audience feel better connected or more assured?
– Has it garnered positive media and/or public attention?
– Has it generated more sales? Secured more sponsors?
– Has the identity signaled change?
Tell a story through quotes from the client, the employees, or the audience; through mentions in newspapers, Twitter, Facebook, or television; or through actual figures concerning increased sales, funds, or an increase in viewers, or readers.
Client Leadership
Awarded to the project that is best able to exemplify the leadership of an indvidual or group of individuals on the client side to oversee the development and implementation of an identity, rewarding those clients whose efforts within their company were intrinsic to the success of the project.
PLEASE NOTE
To be considered for the Client Leadership Award, entries must be nominated through the online form and a nomination document must be provided with entry. See nomination procedure below.
Criteria
We are looking for clients that facilitated and championed the design process, whether they were the sole decision-maker or someone that enabled the decision-making process to occur. These are a few examples of actions that the client should have performed:
– Provided a clear scope and goals for the project.
– Helped establish a proper creative brief.
– Provided constructive feedback.
– Met their deadlines for providing content or feedback.
– Helped keep a committee focused.
– Ensured that decisions were made and projects did not linger eternally.
– Was able to implement the design and strategy.
Special Award Nomination Procedure
If you are nominating an entry for a special award you must submit a separate text document — anywhere from 1- to 5-pages-long in Letter or A4 size.
Do not submit on your letterhead or include your name or design firm identification.
When talking about what you did, please refer to yourself as “we” or “I”.
