Air Jamaica by Erik Carnes
ASSIGNMENT
The assignment for class was to redesign an existing airline brand from top to bottom. A paper system, a standards manual, and a set of applications were to be included upon completion.
The assignment for class was to redesign an existing airline brand from top to bottom. A paper system, a standards manual, and a set of applications were to be included upon completion.
SCHOOL
Academy of Art University
San Francisco, CA
Academy of Art University
San Francisco, CA
COURSE
Identity 2
Identity 2
INSTRUCTOR
Bill Reuter
Bill Reuter
Approach
In the beginning my goal was to create something tasteful and animated for travelers flying to Jamaica. I wanted to embody the color, spirit, and culture and still be competitive amidst other airlines servicing the Caribbean.
The inspiration behind the redesign became the iridescent “doctor bird,” Jamaica’s national bird and relative to the hummingbird family. Its color, shape, and personified spirit would become the focal point for the airline as a whole.
The gold represents the sun, the black represents the strength and spirit of the people, and the green represents the richness of the land. One cannot function without the other. Together these colors make and define the history of Jamaica as it stands today.
Sketches and Process
Solution
Erik Carnes’s Website
DATE: Jun.14.2010
POSTED BY: BryonyCATEGORY: Transportation COMMENTS:
TAGS: air jamaica, airplane, boarding pass, booth, logo, seat, stationery,
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