Automotive
Land Rover by Alisha Kurtz
ASSIGNMENT
This was a semester long project where we were to select an existing brand and completely redesign everything. The end product was a corporate standards manual that would include all our new brand guidelines. Before doing thumbnail sketches we heavily researched the company and learned anything and everything about the company and their competitors. Then came the logo design, stationery, website, collateral, and standards manual.
This was a semester long project where we were to select an existing brand and completely redesign everything. The end product was a corporate standards manual that would include all our new brand guidelines. Before doing thumbnail sketches we heavily researched the company and learned anything and everything about the company and their competitors. Then came the logo design, stationery, website, collateral, and standards manual.
SCHOOL
Bowling Green State University
Bowling Green, OH
Bowling Green State University
Bowling Green, OH
COURSE
Brand/Identity Design
Brand/Identity Design
INSTRUCTOR
Matt Davis
Matt Davis
Continue reading this entry
DATE: Jun.25.2010
POSTED BY: ArminCATEGORY: Automotive COMMENTS:
TAGS: guidelines, land rover, monogram,
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