CBS by Teresa Lok
ASSIGNMENT
For my final project, I had to redesign a big company's logo. I was able to choose any big company I wanted. Along with the logo, I had to create a design for a business card, letterhead, and envelope. I also had to create a graphics manual on how everything should be used.
For my final project, I had to redesign a big company's logo. I was able to choose any big company I wanted. Along with the logo, I had to create a design for a business card, letterhead, and envelope. I also had to create a graphics manual on how everything should be used.
SCHOOL
Baruch College
New York, NY
Baruch College
New York, NY
COURSE
Corporate Design
Corporate Design
INSTRUCTOR
Terry Berkowitz
Terry Berkowitz
Approach
I chose the CBS Corporation. The first thing I did was research the background and history of the company and its logo. I wanted to create a logo that would be just as strong and long lasting as the current one. It needed to be more modern and friendly. In the process, I discovered that it is very difficult to redesign a successful logo. It was a bad idea to completely change the eye logo, so I played around with what they had to give it a new look.
Sketches and Process
Solution
DATE: Dec.01.2010
POSTED BY: BryonyCATEGORY: Entertainment COMMENTS:
TAGS: applications, CBS, corporate manual, icon, stationery, typography,
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