Elephanttalk by Colin Miller
ASSIGNMENT
Rebrand a unrecognized company with the intention to bring the brand more modern consciousness.
Rebrand a unrecognized company with the intention to bring the brand more modern consciousness.
SCHOOL
The Art Institute of Pittsburgh
Pittsburgh, PA
The Art Institute of Pittsburgh
Pittsburgh, PA
COURSE
Portfolio
Portfolio
INSTRUCTOR
Ron Miller
Ron Miller
Approach
ElephantTalk is a “supplier of choice of all telecommunications and content services for the B-2-B customer.” My approach was to access the brand name, and dive into the primitive and notable shapes that represent the name. After sketching simple elephant shapes I noticed a similarity between the elephant head and the quotation mark. Once this similarity was found I began to create a shape that worked as both an elephant head and a quotation. The heads face to represent a communication factor, and I chose lively colors to help the logo stand out as well as bring a contemporary aesthetic.
Sketches and Process
Solution
Colin Miller’s Website
DATE: Jun.21.2010
POSTED BY: ArminCATEGORY: Logistics COMMENTS:
TAGS: elephanttalk, icon, slab serif,
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